Planning And Conducting Research Flashcards
Research question
The question the researcher asks
Research aim
What the researchers are intending to investigate
Research hypothesis
The hypothesis for any study
Experimental hypothesis
The hypothesis written for a experiment
Null hypothesis
States there will be no difference between the conditions
Alternative hypothesis
Predict the effect of the IV on the DV
One tailed hypothesis (directional)
The specific effect is predicted
Two tailed hypothesis (non directional)
The effect is predicted, but isn’t specified. It has two possible outcomes
Random sampling
Every member has an equal chance of being selected
Strengths of random sampling
Sample should represent the target population
Disadvantages of random sampling
Hard to achieve - time effort money
Snowball sampling
Psychologist will find one ppt with a characteristic and ask them to introduce them to someone else and ask that person to introduce them to someone else
Advantages of snowball sampling
Researchers can investigate populations have are hard to find
Disadvantages of snowball sampling
Sample could be biased as they may all be from the same place or be same age
Opportunity sampling
Researcher selects the most convenient people to study
Strengths of opportunity sampling
Researchers have access to large groups of people
Quick and easy
Disadvantages of opportunity sampling
Could be a biased sample and might not be representative of everyone
Self selected sample
When people choose to take part in research
Strengths of self selected sampling
Can rely on ppts to take part
Disadvantages of self selected sampling
May not be representative as only some people will see the advertisement
May be certain characteristics about the people who volunteer
Repeated measures design
Each ppt is tested in every condition
Related design
When each pair of scores for the conditions is only from one participant
Strengths of repeated measures design
Participant variables are controlled for as they do both conditions - increases internal validity
Uses less ppts so time effective
Weaknesses of repeated measures design
Order effects
Ppts may work out the IV by picking up on the demand characteristics