Planning Flashcards
is designed to support the strategic plan
Intermediate planning
is a written document that states the quantity of output a company must produce in broad terms and by product family.
Production plan
Is a single-use plan designated to coordinate a large set of activities
Program Plan
is a short-term action by management to adjust to negative or external influence.
Tactic
are precise statement of result sought, quantified in time and magnitude, where possible.
Goals
is a course of action aimed at ensuring that the organization will achieve its objectives.
Strategy
refers to the process of determining the major goals of the organization and the policies and strategies for obtaining and using resources to achieve its goals.
Strategic planning
is that management functions where the best alternative, in anticipation of the future is selected with the objective of achieving the desired result.
Planning
are statements that either require or forbid a certain action
Rules
_________ is the output of planning
Plan
Refers to the process of determining the contributions that sub units can make with allocated resources this type of planning is the concern of middle management.
Intermediate planning
Is the process of determining how specific tasks can best be accomplished on time with available resources this type of planning is the responsibility of lower management it must be performed in support of the strategic and intermediate plans
Operational planning
The first task of the manager is to provide a sense of direction to his firm(if he is the chief executive) to his division(if he has a division) or to his unit(if he is a supervisor)
setting organizational, divisional or unit goals
After determining the goals the next task is to devise some means to realize them.
Developing strategies or tactics to reach goals
When particular sets of strategies or tactics have been devised the manager will then determine the human and non human resources required by such strategies or tactics
Determining resources needed
The standards for measuring performance may be set at the planning stage
Setting standards
May be defined as a quantitative or qualitative measuring device designed to help monitor the performance of people capital goods or processes
Standard
Plans may be prepared according to the needs of the different functional areas
Functional area plans
Is there a written document or blueprint for implementing and controlling an organization’s marketing activities related to be a particular marketing strategy
Marketing plan
Is a written document that states the quantity of output a company must produce in broad term and by product family
Production plan
Is a document that summarizes the current financial situation of the firm analyzes financial needs and recommends a direction for financial activities
Financial plan
It’s a document that indicates the human resource needs of a company detailed in terms of quantity and quality and based on the requirements of the companies strategic plan
Human resources plan
Plans with time horizon consist of
Short-range plans
long-range plans
Plans with varied frequency of use. according to frequency of use plans may be classified as
Standing plans
single-use plans
Are plans intended to cover a period of less than one year first line silver bar shores are mostly concerned with these plants
Short range plans
are plans covering a time span of more than one year. middle and top management mostly undertake this
Long range plans
These are plans that are used again and again and they focus on managerial situations that recur repeatedly
Standing plans
Refer to broad guidelines used by managers to help make decisions and take actions on specific circumstances
Policies
are plans that describe the exact series of actions to be taken and given situation
Procedures
set forth the projected expenditures for a certain activity and explains where the required funds will come from
Budget plan
Is designed to coordinate a large set of activities
Program plan
is usually more limited in scope than a program plan and is sometimes prepared to report a program
Project plan
The structure and content of marketing plans vary depending on the nature of the organizations adapting them
Marketing plan
Refers to the strategic statements that identify why an organization exists it’s philosophy of management and its purpose as distinguished from other similar organizations in terms of product services and markets
Company or corporate mission
These plants are specially developed to implement courses of actions that are relatively unique and are unlikely to be repeated
Single use plans
