Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Social Marketing > Plan For Monitoring And Evaluation > Flashcards

Plan For Monitoring And Evaluation Flashcards

1
Q

-Measurements conducted after you launch your social marketing effort but believe it is completed.

A

Monitoring

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

To help determine whether you still need midcourse corrections that will ensure that you reach your ultimate marketing goals.

A

Monitoring

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Measurement and final report on what happened

A

Evaluation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Questions for evaluation

A
  1. Did you reach your goals?
  2. Were activities implemented on time and on budget?
  3. Which program elements worked well to support outcomes? Which ones did not?
  4. Was there anything missing?
  5. What will you do differently next time?
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

To assess program efficacy in encouraging the desired behavior changes

A

Evaluation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Aid in identifying activities that are effective and those that are not, and in making midcourse correlations in program interventions

A

Evaluation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Identify components that are working and those that should be discontinued

A

Evaluation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Why are you conducting this measurement and who is the audience for the result?

A

To fulfill a grant requirement
To do better next time we conduct the same campaign
To get continued, increase funding
To help decide what to prioritize and where to allocate resources
To alert us to midcourse correlations we need to make to achieve goals

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

What to measure?

A

Inputs, outputs, outcomes, impact

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

How will you conduct measurements?

A

Surveys, observational research, control groups

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

When will the measurements be taken:

A

Prior to campaign launch (baseline measures/pre-campaign)
During campaign
Post campaign

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

How much will it cost?

A

Decisions to fund these activities will be based on the vallue they will contribute to your program

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Formative Evaluation

A
  • Includes pretesting of materials

- Designed to test for program strengths and weaknesses before implementation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q
  • Includes pretesting of materials

- Designed to test for program strengths and weaknesses before implementation

A

Formative evaluation

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q
  • Reviews the tasks of implementing the programs and tracks program activities
  • Answers questions of: did we do well? What 2 improve? How 2 improve?
A

PROCESS EVALUATION

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Process Evaluation

A
  • Reviews the tasks of implementing the programs and tracks program activities
  • Answers questions of: did we do well? What 2 improve? How 2 improve?
17
Q
  • Focuses on the long term outcomes of the program
  • Answers questions such as:
  • -What are the effects of the program on the community?
  • -How have the beliefs & behaviors of audience been influenced?
  • -What changes have occurred in how community thinks?
A

IMPACT EVALUATION

18
Q

Impact Evaluation

A
  • Focuses on the long term outcomes of the program
  • Answers questions such as:
  • -What are the effects of the program on the community?
  • -How have the beliefs & behaviors of audience been influenced?
  • -What changes have occurred in how community thinks?
19
Q

Resources allocated to the campaign or program effort

A

INPUTS, e.g. Money, staff time, volunteer hours, existing materials used, distribution channels utilized, partner contributions

20
Q

Program activities conducted to influence audiences to perform a desired behavior

A

OUTPUTS, e.g. Calls made, number of materials disseminated, events held, websites created, social media tactics employed, reach, media coverage, media impressions, time, budget

21
Q

Audience response to outputs

A

OUTCOMES, e.g. Changes in behavior, knowledge, beliefs. Campaign awareness, customer satisfaction levels, new partnerships and contributions created, policy changes.

22
Q

Indicators that show levels of impact on the social issue that was the focus for the effort

A

IMPACT, e.g. Lives saved, injuries prevented, water quality improved, water supply increased, more opportunities provided

Social Marketing (6 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions