Place Meaning + Representation

Question 1

What is the representation of place?

Answer 1

How individuals or organisations portray places they know about to others.

Question 2

How might governments influence place meaning?

Answer 2

Governments might attempt to change place meaning to attract people and investment.

Question 3

Why do corporate bodies attempt to change place meaning?

Answer 3

To generate profit.

Question 4

Why might communities or local groups attempt to change place perception?

Answer 4

To improve local economy and the quality of life of local people. They might do this by organising food festivals to attract visitors.

Question 5

What are the 3 strategies to alter perception of place?

Answer 5

-Place marketing
-Reimaging
-Rebranding

Question 6

What is place marketing?

Answer 6

Changing the way places are ‘sold’ to consumers who are the people who will come and spend money there. Marketing companies will be employed to produce websites and run advertising campaigns which promote the place.

Question 7

Give an example of a place marketing campaign.

Answer 7

Weston-Super-Mare
Banksy created ‘Dismaland’ in 2015 which attracted hundreds of tourists and brought investment into the local economy.

Question 8

What is reimaging?

Answer 8

Changing negative perceptions of places.

Question 9

What is rebranding?

Answer 9

When a place is given a new identity that is appealing to people and investors and is achieved through reimaging, place marketing and regeneration schemes. Many places create logos and slogans that are designed to be instantly recognisable.

Question 10

What is a case study for a place with 2 different representations.

Answer 10

Belfast

Question 11

What is Belfasts history?

Answer 11

Complex history of politics in Belfast known as the ‘troubles’ has lead to high religious segregation and an image of bombs, bullets and balaclavas.

Question 12

How has Belfast reimaged?

Answer 12

Large scale redevelopment in city centre that split it into 4 quarters that emphasise their unique history and culture. Eg: The titanic quarter now contains many businesses such as IBM, Microsoft and Titanic studios.

Question 13

How did Belfast reimaging affect their tourism?

Answer 13

Increased significantly attracting 6.5 million visitors and £450 million to the local economy.

Question 14

What is the example for rebranding?

Answer 14

Amsterdam 2005.

Question 15

Explain how Amsterdam’s image was threatened.

Answer 15

-Social and economic decline in some areas.
-City’s reputation on recreational drugs and prostitution.

Question 16

How did Amsterdam rebrand?

Answer 16

Put up a sign saying ‘IAmsterdam’ sign positioned in front a beautiful museum.

Question 17

Was the attempt to rebrand in Amsterdam successful?

Answer 17

Photographed on average 8000 times a day and now Amsterdam is in the top 5 tourist destinations due to their strong brand.

Question 18

Describe how statistics can represent place.

Answer 18

Statistic like census can give information about what places are like population and crime figures.

Question 19

Evaluate the use of statistics in representing places.

Answer 19

+Objective so aren’t based off opinion and are factual.
-People can select specific parts of data to represent what they want to represent.
-Don’t tell you about the sense of place.

Question 20

How do maps represent place?

Answer 20

Maps show the data of the location of a place and show you where physical features are.
They can also used to represent qualitative data like quality of life.

Question 21

Evaluate the use of maps in representing place.

Answer 21

+Maps can show qualitative data that shows levels of happiness. Displaying both quantitative and qualitative data about the place.
-Maps can be misleading, some historical maps are incorrect.

Question 22

How do films, photography and art represent place?

Answer 22

Give a visual representation of what a place looks like and some sense of the character of place.
Photographs show what a place looks like in the given moment.
Films and television evoke a sense of place that is dependent on the nature of the story being told.
Paintings represent an artists interpretation on a place.

Question 23

Evaluate the use of photographs to represent a place?

Answer 23

+Give a senses of place of the area on the photo at that given moment.
-Photographs can be altered and the photographer can choose a certain perspective making them subjective.

Question 24

Evaluate the use of film and television repeating place?

Answer 24

+Evoke a strong sense of place.
-Dependent on the nature of the story. Whether it’s of crime or a romance.

Question 25

Evaluate the use of paintings in representing a place.

Answer 25

+Realistic art can show what a place looked like in the past when photos weren’t a thing.
-They are subjective and depend on the artists interpretation.

Question 26

How do stories articles music and poetry represent place?

Answer 26

Written representations can be used to describe a place and a revolt a sense of how it feels.

Question 27

Evaluate the use of stories articles music and poetry in representing place.

Answer 27

+Give a lot of detail about the place
-However they may be biased (newspapers may enhance headlines to seem more copies)
-Only from the artists perspective making them subjective.