Place Meaning + Representation Flashcards
What is the representation of place?
How individuals or organisations portray places they know about to others.
How might governments influence place meaning?
Governments might attempt to change place meaning to attract people and investment.
Why do corporate bodies attempt to change place meaning?
To generate profit.
Why might communities or local groups attempt to change place perception?
To improve local economy and the quality of life of local people. They might do this by organising food festivals to attract visitors.
What are the 3 strategies to alter perception of place?
-Place marketing
-Reimaging
-Rebranding
What is place marketing?
Changing the way places are ‘sold’ to consumers who are the people who will come and spend money there. Marketing companies will be employed to produce websites and run advertising campaigns which promote the place.
Give an example of a place marketing campaign.
Weston-Super-Mare
Banksy created ‘Dismaland’ in 2015 which attracted hundreds of tourists and brought investment into the local economy.
What is reimaging?
Changing negative perceptions of places.
What is rebranding?
When a place is given a new identity that is appealing to people and investors and is achieved through reimaging, place marketing and regeneration schemes. Many places create logos and slogans that are designed to be instantly recognisable.
What is a case study for a place with 2 different representations.
Belfast
What is Belfasts history?
Complex history of politics in Belfast known as the ‘troubles’ has lead to high religious segregation and an image of bombs, bullets and balaclavas.
How has Belfast reimaged?
Large scale redevelopment in city centre that split it into 4 quarters that emphasise their unique history and culture. Eg: The titanic quarter now contains many businesses such as IBM, Microsoft and Titanic studios.
How did Belfast reimaging affect their tourism?
Increased significantly attracting 6.5 million visitors and £450 million to the local economy.
What is the example for rebranding?
Amsterdam 2005.
Explain how Amsterdam’s image was threatened.
-Social and economic decline in some areas.
-City’s reputation on recreational drugs and prostitution.
How did Amsterdam rebrand?
Put up a sign saying ‘IAmsterdam’ sign positioned in front a beautiful museum.
Was the attempt to rebrand in Amsterdam successful?
Photographed on average 8000 times a day and now Amsterdam is in the top 5 tourist destinations due to their strong brand.
Describe how statistics can represent place.
Statistic like census can give information about what places are like population and crime figures.
Evaluate the use of statistics in representing places.
+Objective so aren’t based off opinion and are factual.
-People can select specific parts of data to represent what they want to represent.
-Don’t tell you about the sense of place.
How do maps represent place?
Maps show the data of the location of a place and show you where physical features are.
They can also used to represent qualitative data like quality of life.
Evaluate the use of maps in representing place.
+Maps can show qualitative data that shows levels of happiness. Displaying both quantitative and qualitative data about the place.
-Maps can be misleading, some historical maps are incorrect.
How do films, photography and art represent place?
Give a visual representation of what a place looks like and some sense of the character of place.
Photographs show what a place looks like in the given moment.
Films and television evoke a sense of place that is dependent on the nature of the story being told.
Paintings represent an artists interpretation on a place.
Evaluate the use of photographs to represent a place?
+Give a senses of place of the area on the photo at that given moment.
-Photographs can be altered and the photographer can choose a certain perspective making them subjective.
Evaluate the use of film and television repeating place?
+Evoke a strong sense of place.
-Dependent on the nature of the story. Whether it’s of crime or a romance.
Evaluate the use of paintings in representing a place.
+Realistic art can show what a place looked like in the past when photos weren’t a thing.
-They are subjective and depend on the artists interpretation.
How do stories articles music and poetry represent place?
Written representations can be used to describe a place and a revolt a sense of how it feels.
Evaluate the use of stories articles music and poetry in representing place.
+Give a lot of detail about the place
-However they may be biased (newspapers may enhance headlines to seem more copies)
-Only from the artists perspective making them subjective.
