Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Marketing 2202 Final > Place (Distribution Channels and Supply Chain Management > Flashcards

Place (Distribution Channels and Supply Chain Management Flashcards

1
Q

Making goods and services available in the right quantities and locations when consumers want them

A

Place

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Supplier Network consists of

A

consists of processes and activities necessary to turn raw materials into a good or service

Sub component manufacturers, component manufacturers, and assembly plant

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Supplier network is upstream/downstream

A

upstream

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Channels of distribution consist of

A

firms or individuals who participate in the flow of products from the manufacturer to the final customer

Assembly plants, distribution channels: wholesalers and retailers, and consumers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Distribution channels are upstream/downstream

A

downstream

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

Logistics service providers move stuff from

A 
Subcomponent manufacturers (100s)
Component Manufacturers (dozens)
Assembly Plant (handful)
Distribution Channels: wholesalers and retailers (100s, 1000s, respectively)
Consumers (millions)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Direct channel

A

manufacturer sells directly to consumer through the internet or in company-owned stores

Manufacturer to customer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Indirect channel

A

one or more intermediaries work with manufacturer to deliver goods to consumers

manufacturer to retailer to customer
OR
manufacturer to wholesaler to retailer to customer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

wholesalers

A

firms that buy products from different manufacturers and then sell them to multiple retailers (B2B)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

retailers

A

firms that buy products from manufacturers or other intermediaries to sell to consumers (B2C)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

Retail Distribution Center

A

large retailers set up central warehouse locations
instead of shipping directly to each retail location, a manufacturer can make one shipment to the retail distribution center, which sends the supplies to the retailers as needed

facility for the receipt, storage, and redistribution of goods to company stores or consumers
may be operated by retailers, manufacturers, or distribution specialists

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

Market Channel is valuable because

A
  • Reduces transaction costs like paperwork, transportation and fulfillment, packaging
  • Creates efficiencies such as breaking bulk and creating assortments
  • Customer relations
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

breaking bulk

A

manufacturer ships in large quantities and wholesaler breaks up into smaller quantities

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

creating assortments

A

one intermediary can sell multiple manufacturers’ products in one location

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

customer relations

A

assist in buying decisions, offer repair services, educate, and offer credit or financing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

vertical conflict

A

when channel members are not in agreement over goals, roles, or rewards

between manufacturers and retailers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

horizontal conflict

A

disagreements between channel members of equal levels (like Home Depot and Lowe’s engaging in a price war)

between retailers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

The internet caused _____ which initially caused a radical distribution strategy change, as well as increased ____ between supply chain members

A

disintermediation

knowledge management-sharing knowledge

19
Q

Disintermediation

A

eliminating traditional intermediaries, works well with digital/information goods

music industry, travel, brokerages

20
Q

independent (conventional) channel system

A

each intermediary operates independently with their own profit and sales objectives, even at the expense of a channel partner

21
Q

vertical marketing systems

A

independent intermediaries act in a unified manner, sharing information and other strategic needs

22
Q

administered vertical system

A

the more powerful partner dominates and controls the relationship

Manufacturers like Walmart vs. small mom & pop operations

23
Q

contractual vertical system

A

contracts determine the extent and management of the relationship, coordinate and reduce conflict

Target/Walmart with a larger manufacturer
Franchising

24
Q

corporate vertical system

A

parent company has complete control because it owns multiple segments of the channel, manufacturing, warehousing, retail

American Apparel, Apple

25
Q

Franchise

A

contractual agreement between franchisee and franchisor that allows franchisee to operate a retail outlet using a name and format developed by the franchisor

26
Q

Franchisees typically:

A

pay a lump sum and royalty on sales to operate
comply with rules that the franchisor sets
receive some assistance from franchisor

27
Q

manufacturer-sponsored retailer franchise

A

Ford and its independent franchised dealers

28
Q

manufacturer-sponsored wholesaler franchise

A

Coca-Cola’s licensed bottlers

29
Q

service-firm sponsored retailer franchise

A

McDonalds, Avis, Holiday Inn

30
Q

intensive distribution

A

selling through all suitable wholesalers and retailers, many intermediaries

31
Q

selective distribution

A

using fewer outlets in a specific territory but more than exclusive

Apple

32
Q

exclusive distribution

A

selling only through a single outlet in a region

selected retailers

33
Q

Power exists when

A

one channel member has the means or ability to dictate actions of another member

34
Q

reward power

A

rewards for doing what the dominant company wants

35
Q

coercive power

A

punish for behavior

36
Q

referent power

A

need association

supplier desperately wants to be associated with dominant company

37
Q

expertise power

A

knowledge, how-to, product or marketing specialty

38
Q

information power

A

use of consumer info

providing or withholding consumer and market info

39
Q

legitimate power

A

contractual obligation

occurs in an administered vertical marketing system

40
Q

Strategic relationships require

A

mutual trust, open communication, common goals, interdependence, credible commitments

41
Q

supply chain management

A

management of flows among the firms in a supply chain to maximize total profitability

includes physical movement of and sharing of information about goods

how firms integrate their suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless operation of merchandise production and distribution

42
Q

channel players

A

manufacturer -> wholesaler -> retailer -> customer

43
Q

outsourcing vs. insourcing

A

contracting with a specialist that brings in an external company to run essential operations (services the company’s supply chains)

44
Q

Conflict affects

A

affects pricing, incentives, price wars, presentation, and more

Marketing 2202 Final (7 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions