Digital Marketing and Social Media

Question 1

Millenials

Answer 1

18-33

Question 2

Generation X

Answer 2

34-45

Question 3

Younger Boomers

Answer 3

46-55

Question 4

Older Boomers

Answer 4

56-64

Question 5

Silent Generation

Answer 5

65-73

Question 6

G.I. Generation

Answer 6

74+

Question 7

People buy in the ____ phase

Answer 7

consideration

Question 8

Social networks are about ____ .

Often, people look at what their friends _____.

Answer 8

experiences

endorse

Question 9

The 4E Framework

Answer 9

Excite, Educate, and Experience in order to Engage customers

Question 10

social currency

Answer 10

earning the right to communicate with customers

Question 11

Digital Marketing

Answer 11

Paid Media: email, SEO, digital ads and optimization, pop-ups

Owned Media: Facebook, Twitter, website, blog, apps

Earned Media: Conversations about firm in the social media world

Question 12

social media

Answer 12

social network, media-sharing, thought-sharing sites

Question 13

People go from info search to evaluation of alternatives through

Answer 13

the hierarchy of effects

Question 14

6C Model of Social Media Engagement

Answer 14

the idea that a company creates messaging and once it’s out there they have no control over what the Internet does to it

However, interactions between consumers and the company as well as between consumers and the Internet-created content constitutes engagement.