Pilot Studies (D) Flashcards
1
Q
Why should pilot studies be conducted before the main study?
A
It is cost-effective and reduces time wasted
2
Q
What is a pilot study?
A
It is a small scale experiment with a few participants to identify potential flaws before conducting the main study.
EG: checking for any EVs, checking that the questionnaire is clear, remove any chance of demand characteristics
