phme

Question 1

main supplier of raw materials

Answer 1

chemical industry

Question 2

cover vast distribution needs

Answer 2

supply chain intermediaries

Question 3

help achieve challenging routes of administration

Answer 3

drug delivery specialist

Question 4

provide integration services for the industry

Answer 4

formulation and packaging companies

Question 5

true/false: despites its merits, however, globalization remains a challenging and potentially risky business tactic

Answer 5

true

Question 6

person which company has or wants to develop a relationship

Answer 6

major stakeholders

Question 7

3 main categories of stakeholders

Answer 7

• inputting
• mediators
• consumers

Question 8

include suppliers, regulators and politicians — influencing role

Answer 8

inputting stakeholders

Question 9

include prescribers, university professors and other health care professionals who stand between the

Answer 9

mediators

Question 10

include not only the patients and their families or advocacy groups, but the media, general public and competitors too

Answer 10

consumer

Question 11

experts in their field following long years of focused training and practice

Answer 11

medical specialist

Question 12

usually full university professors or leaders of medical associations

Answer 12

opinion leaders

Question 13

come in contact with a large number of diverse medical cases

Answer 13

general practitioner

Question 14

involved in decision making and involvement in the purchase of pharmaceuticals

Answer 14

patients

Question 15

aka innovator drugs

Answer 15

branded drugs

Question 16

medications that are safe and effective for use by the general public without seeking treatment by a health professional

Answer 16

OTC drugs

Question 17

a drug which is only available legally with a doctor’s prescription or consent

Answer 17

ethical drugs

Question 18

a drug that has a trade name and is protected by a patent

Answer 18

proprietary drugs