Pet Food Industry and Industry Leaders

Question 1

Important Corporations Leaders: Hartz Mountain Corporation (1926)
Do, Did, Produce, Started by:

Answer 1

Do: Packaging products
Did: Dog and Cat supplies in 1960
Produce: >1500 products today
Started by: Max Stem

Question 2

Important Corporations Leader: PETCO Animal Supplies Inc (1965)
Do, Have, Produce, PETCO LOVE FOUNDATION:

Answer 2

Do: Retail food, supplies and services
Have: >1500 stores in US, Mexico and Puerto Rico
Produce: Over 10,000 products sold
PETCO Love Foundation that donates and educates

Question 3

Important Corporations Leaders: PetSmart Inc (1987)
Do, Have, Recieve:

Answer 3

Do: Training classes and grooming salons and Adoption program
Have: 1650 stores in US, Canada and Puerto Rico
Receive: Over $400 million in grants

Question 4

Important Corporations Leaders: Hills Prescription Diet
Do, Started By, Important 1 and 2:

Answer 4

Do: Combat health issues and diseases through nutrition
Started by: Mark L Morris at his home and patented it out to Hill Packaging Company
Important: Low Protein and salt = against Kidney Disease
Important: Buddy was given the prescription diet

Question 5

Healthcare Companies: Merial
Do, Most used products, Sites:

Answer 5

Do: Pharmaceuticals
Most used: Frontline: Fleas and Tick, Heartgard: Heartworms and other intestinal Worms, Nexgard: Fleas and Ticks
Sites: 17 research centers and 16 manufacturing sites

Question 6

Healthcare Companies: Bayer Corporation
Do and do not:

Answer 6

Do: K9 Advantage/Advantix flea control
DO NOT GIVE CATS

Question 7

Healthcare Companies: Fort Dodge Company
Do:

Answer 7

Do: Vaccines and Pharmaceuticals

Question 8

Healthcare Companies: Others

Answer 8

3M, Abbott Lab, Activon Products

Question 9

Who is Spratt Patent Meat Fibrin Dog Cake and who is Cruft?
Do, Strated by, Continued by:

Answer 9

Do: First animal specific food product of DOG CAKES
(2 x 7 inch)
Started by: James Spratt - an electrician from Cincinnati

Charles cruft was the first employee of Spratt in England and expanded it. He introduced the idea of advertising it in Dog Shows and we still see it today in Dog Shows

Question 10

Who is F.H. Bennett, Harry T Wissler and Leon Whitney?

Answer 10

Bennett: Was a nutritionist who created the Biscuit company making the famous bone shaped biscuit called the Milk Bone which was later bought by NABISCO in 1931

Wissler: In the 1930s, he got 3,000 people selling the Milk Bone to food stores

Whitney: Geneticist and nutritionist that said that dogs need a balanced diet and said milk bone gives great benefits

Question 11

What do Pelleted Foods consist of?

Answer 11

Grains, Proteins, Vitamins and Minerals

Question 12

What is the moisture content of Wet Food?

Answer 12

70 - 80%

Question 13

What is the moisture content of Dry Food?

Answer 13

10 - 12%

Question 14

What should the Crude Protein, Fat and Fibre be in food?

Answer 14

Protein: 15 - 30%
Fat: 5 - 30%
Fibre: 1.5 - 8%

Question 15

When was canned food first made?

Answer 15

1922

Question 16

What was the original meat source in canned foods?

Answer 16

Horse Meat

Question 17

What lead the industry away from canned food production?

Answer 17

1. Metal was needed for the war efforts
2. Meat was rationed during the war

Question 18

Who invented extruded foods?

Answer 18

Dr James E Corbin in 1954

Question 19

What is the extrusion process?

Answer 19

1. Cook raw ingredients at a really high temperature to rid of bacteria
2. Blend it
3. Put it through a mold to shape to kibble
4. Dehydrate it by baking it
5. Spray it with fat to make it smell nice to dogs

Question 20

What organizations are involved in standards and quality assurance of pet food?

Answer 20

NAS, NRC, CAN and AAFCO

Question 21

What is National Academy of Science (NAS)

Answer 21

Made in 1863

Helps inform government in fields involving science and
technology

Question 22

What is the National Research Council (NRC)

Answer 22

Made in 1916

Provides nutritional information via technological and scientific information/studies

Question 23

What is the Committee on Animal Nutrition (CAN)?

Answer 23

Made in 1928

Input on nutrition of domestic species

Question 24

What is Association of American Feed Control Officials (AAFCO)?

Answer 24

Made in 1909

• Takes input from NRC and creates policy
• Most states adopt AAFCO regulations/guidelines
• Ingredient definitions, min/max of essential nutrients,
  labeling requirements

Question 25

What information is required on a food label?

Answer 25

*Product name
*Raw foods
*Allergies
*Who it’s for
*Health Benefits
*Nutritional Value
*Net weights
*Producer Contact Info
*Expiration Date
*Portioning
*Storage Direction
*Where manufactured
*Special things done to ingredients
*Added alternatives

Question 26

What makes food natural and why the increase?

Answer 26

Natural means pet food must be made without added artificial colors, flavors or preservatives.

There is a desire for it.

Question 27

What are AAFCO’s rules on natural food?

Answer 27

• All but vitamins and minerals have to be natural
• Must say that vitamins and minerals were added in
  same size text on bag

Question 28

What are the 3 main requirements for acceptable food?

Answer 28

1. Does it meet nutritional value?
2. Palatability (is it tasty?)
3. Size, Texture, Accessibility (Acceptability)

Question 29

How do you measure Palatability and Acceptability?

Answer 29

Palatability: Give 5 or so options and see which one they gravitate to

Acceptability: Watch how they eat food, and see which is eaten with ease

Question 30

What are common errors in feeding pets?

Answer 30

*Overfeeding
*Underfeeding
*Past expiration date
*Lack of nutritional value
*Feeding wrong type of food
*Swapping food not gradually
*Feeding your own diets
*Not giving adequate water
*Eating from one bowl all together

Question 31

What are some ways companies market their pet food?

Answer 31

Photos of real food appealing to owners
Photos of happy dogs
Bright colours