PESTLE analysis Flashcards
1
Q
what is it used for
A
to assess the key features of the external environment facing a business
2
Q
what does PESTLE stand for
A
political, economic, social, technological, legal, ethical
3
Q
political
A
competition policy
industry regulation
gov spending and tax policies
business policy and incentives
4
Q
economic
A
interest rates
consumer spending and income
exchange rates
business cycle
5
Q
social
A
demographic change
impact on pressure groups
consumer taste and fashion
changing lifestyle
6
Q
technology
A
disruptive technologies e.g e-commerce
adoption of mobile technology
new production processes
7
Q
legal
A
employment laws
minimum/living wage
health and safety laws
environmental legislation
8
Q
ethical
A
sustainability
tax practices
ethical sourcing (supply chain)
pollution and carbon emissions
