PES Flashcards
Fast-moving consumer good (FMCG)
Goods, especially food, that sell very quickly and in large amounts
PES
Responsiveness of supply to a change in price
Inelastic supply
Change in price results in a proportionally smaller change in the quantity supplied
Elastic supply definition
Change in price results in a proportionally greater change in the quantity supplied
Perfectly elastic supply
PES = ∞ (producers will supply an infinite amount at the given price)
Perfectly inelastic supply
PES = 0 ( the quantity supplied is fixed and cannot be adjusted whatever the price)
Unitary elasticity (supply)
PES = 1 (a change in price will be matched by an identical change in the quantity supplied)
Wholesalers
Person or company that sells goods in large quantities to businesses, rather than to the general public
Raw materials
Substances used to make a product