PES Flashcards

1
Q

Fast-moving consumer good (FMCG)

A

Goods, especially food, that sell very quickly and in large amounts

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2
Q

PES

A

Responsiveness of supply to a change in price

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3
Q

Inelastic supply

A

Change in price results in a proportionally smaller change in the quantity supplied

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4
Q

Elastic supply definition

A

Change in price results in a proportionally greater change in the quantity supplied

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5
Q

Perfectly elastic supply

A

PES = ∞ (producers will supply an infinite amount at the given price)

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6
Q

Perfectly inelastic supply

A

PES = 0 ( the quantity supplied is fixed and cannot be adjusted whatever the price)

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7
Q

Unitary elasticity (supply)

A

PES = 1 (a change in price will be matched by an identical change in the quantity supplied)

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8
Q

Wholesalers

A

Person or company that sells goods in large quantities to businesses, rather than to the general public

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9
Q

Raw materials

A

Substances used to make a product

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