Competitive Markets Flashcards
Competition
Rivalry that exists between firms when trying to sell goods to the same group of customers
Barriers to entry
Obstacles that might discourage a firm from entering a market
Innovative
Commercial exploitation of new inventions
Product differentiation
Attempts by a firm to distinguish the product from that of a rival
Competition leads to…
- charging prices that are acceptable to customers
- innovating by constantly reviewing and improving the product
- operate efficiently
No competition leads to…
- less pressure to be efficient
- firms can charge a higher price
- less pressure to be innovative
Competition + consumers (benefits)
lower prices - firms cant overcharge customers (if prices increase there will be loss of business
more choice - more alternative products (differentiation)
better quality - firms that offer poor goods or services will lose business
Competition + consumers (disadvantages)
market uncertainty - firms that don’t survive will leave market (may inconvenience consumers)
lack of innovation - due to less profits, they cant invest
Competition + economy (benefits)
- resources will be allocated more efficiently
- increased standard living due to new products, new production materials and new tech
Competition + economy (disadvantages)
- resources may be wasted
- some factors of production are immobile; if a firm ceases to trade, unemployed tools and equipment will need to me reallocated