persuasive devices Flashcards

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1
Q

how does alliteration persuade

A
  • gains attention
  • draws attention to key words
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2
Q

how does an analogy persuade

A
  • puts a complex issue in more familiar , straightforward terms so that teh audience can relate to and understand
  • can simplify an issue (appeals to be obviously true)
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3
Q

how anedote persuades

A

usually makes reader sympathetic and receptive to the point.

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4
Q

attack persuade

A

places reader in position to agree with writer

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5
Q

cliche

A

a phrase or opinion that is overused and betrays a lack of original thought.

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6
Q

cliche example

A

“easy as pie,”

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7
Q

emotive langauge persuade

A

relates to values and attitides

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8
Q

evidence

A

the available body of facts or information indicating whether a belief or proposition is true or valid.

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9
Q

evidence exmaples

A
  • stats
  • research
  • facts
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10
Q

evidence persuade

A

positions reader and adds to authors point

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11
Q

expert opinion

A

scientific views or comments by a group of designated experts based on a review of scientific evidence and/or expert opinion.

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12
Q

expert opinion example

A

an expert asked to testify as to whether a particular surgical error could have caused a plaintiff’s nerve damage can testify that it is (or is not) their opinion the error caused the damage

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13
Q

expert opinion persuade

A

convincing the audience that the writer’s contention must be true because notable people agree with them.

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14
Q

imagery persuade

A

Writers create mental images to persuade a reader to see their point of view or to help the reader experience a place or event.

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15
Q

irony persuade

A

capture your audience’s attention, challenge their expectations, and make them think more critically about your message. I

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16
Q

pun

A

a joke exploiting the different possible meanings of a word or the fact that there are words which sound alike but have different meanings.

17
Q

pun example

A

the bike wont stand on its own

18
Q

pun persuade

A

positions reader to enjoy the joke

19
Q

generalisation

A

a general statement or concept obtained by inference from specific cases.

20
Q

generalisation example

A

It’s a generalization to say all dogs chase squirrels.

21
Q

generalisation persuade

A

simplify an issue and make something seem like the logical course of action.

22
Q

inclusive persuade

A

s often used to get a reader onside

23
Q

metaphor persuade

A

simplifying complex ideas and creating vivid mental images that resonate with the audience.

24
Q

repetition persuade

A

to make the offer stick in people’s minds, so that they’re more likely to take up the offer later

25
Q

exaggerations

A

a statement that represents something as better or worse than it really is.

26
Q

exaggerations example

A

“I was walking along when suddenly this enormous dog walked along. It was as big as an elephant”.

27
Q

exaggerations persaude

A

It is used to gain attention and can arouse strong or extreme emotional responses such as panic and anxiety to manipulate the reader.

28
Q

rehatorical questions persuade

A

As there is nobody to answer the question, a rhetorical question is usually designed to speak directly to the reader.

29
Q

appeal to:

A
  • a sense of justice
  • authority
  • common sense
  • family values
  • fear and insecurities
  • financial self interest
  • national pride/patriotism
  • tradition and custom
30
Q

sense of justice

A

“an effective desire to apply and to act from the principles of justice and so from the point of view of justice”

31
Q

authority

A

an attempt to rally the reader’s feelings about what rights should be available to the individual, and condemn any perceived attacks on these freedoms.

32
Q

common sense

A

when a writer emphasises the elements of their argument that make good sense and are examples of sound judgement.

33
Q

family values

A

a combination of an appeal to fear and an ap- peal to tradition in that it attempts to speak to parents about how to, or how not to, raise their kids.

34
Q

fear and insecurity

A

The argument attempts to persuade by invoking feelings of insecurity and fear.

35
Q

national pride/patriotism

A

The argument attempts to persuade by calling on ones community spirit, specifically on ones love of country.

36
Q

tradition and custom

A

occurs when someone claims that because an action or belief is traditional, it must be good or true