persuasive devices Flashcards
how does alliteration persuade
- gains attention
- draws attention to key words
how does an analogy persuade
- puts a complex issue in more familiar , straightforward terms so that teh audience can relate to and understand
- can simplify an issue (appeals to be obviously true)
how anedote persuades
usually makes reader sympathetic and receptive to the point.
attack persuade
places reader in position to agree with writer
cliche
a phrase or opinion that is overused and betrays a lack of original thought.
cliche example
“easy as pie,”
emotive langauge persuade
relates to values and attitides
evidence
the available body of facts or information indicating whether a belief or proposition is true or valid.
evidence exmaples
- stats
- research
- facts
evidence persuade
positions reader and adds to authors point
expert opinion
scientific views or comments by a group of designated experts based on a review of scientific evidence and/or expert opinion.
expert opinion example
an expert asked to testify as to whether a particular surgical error could have caused a plaintiff’s nerve damage can testify that it is (or is not) their opinion the error caused the damage
expert opinion persuade
convincing the audience that the writer’s contention must be true because notable people agree with them.
imagery persuade
Writers create mental images to persuade a reader to see their point of view or to help the reader experience a place or event.
irony persuade
capture your audience’s attention, challenge their expectations, and make them think more critically about your message. I
pun
a joke exploiting the different possible meanings of a word or the fact that there are words which sound alike but have different meanings.
pun example
the bike wont stand on its own
pun persuade
positions reader to enjoy the joke
generalisation
a general statement or concept obtained by inference from specific cases.
generalisation example
It’s a generalization to say all dogs chase squirrels.
generalisation persuade
simplify an issue and make something seem like the logical course of action.
inclusive persuade
s often used to get a reader onside
metaphor persuade
simplifying complex ideas and creating vivid mental images that resonate with the audience.
repetition persuade
to make the offer stick in people’s minds, so that they’re more likely to take up the offer later
exaggerations
a statement that represents something as better or worse than it really is.
exaggerations example
“I was walking along when suddenly this enormous dog walked along. It was as big as an elephant”.
exaggerations persaude
It is used to gain attention and can arouse strong or extreme emotional responses such as panic and anxiety to manipulate the reader.
rehatorical questions persuade
As there is nobody to answer the question, a rhetorical question is usually designed to speak directly to the reader.
appeal to:
- a sense of justice
- authority
- common sense
- family values
- fear and insecurities
- financial self interest
- national pride/patriotism
- tradition and custom
sense of justice
“an effective desire to apply and to act from the principles of justice and so from the point of view of justice”
authority
an attempt to rally the reader’s feelings about what rights should be available to the individual, and condemn any perceived attacks on these freedoms.
common sense
when a writer emphasises the elements of their argument that make good sense and are examples of sound judgement.
family values
a combination of an appeal to fear and an ap- peal to tradition in that it attempts to speak to parents about how to, or how not to, raise their kids.
fear and insecurity
The argument attempts to persuade by invoking feelings of insecurity and fear.
national pride/patriotism
The argument attempts to persuade by calling on ones community spirit, specifically on ones love of country.
tradition and custom
occurs when someone claims that because an action or belief is traditional, it must be good or true
