Persuasion Flashcards
1
Q
Elaboration Likliehood Model
A
Having different focus points when making a decision. Central/systematic route OR peripheral/heuristic route
2
Q
Sleeper Effect
A
When a non-credible source becomes more credible over time because you forget the actual source and focus more on the information
3
Q
Robert Cialdini
A
Labelled the six principles of persuasion
4
Q
Fear vs. Positive based appeals
A
Trying to persuade by scaring someone or making them so positive that they have no other choice but to agree
