Attitudes

Question 1

Alport’s definition of Attitude

Answer 1

The mental state of awareness

Question 2

Bern’s Definition of Attitude

Answer 2

Likes and dislikes

Question 3

Mere exposure

Answer 3

Having exposure to something makes you like or dislike it more

Question 4

Subliminal Persuasion

Answer 4

Below conscious awareness but still has an effect

Question 5

Richard LaPierre

Answer 5

Attitudes and behaviour are not always strongly linked

Question 6

Planned Behaviour Theory

Answer 6

Intentions, attitude and how much control we think we have

Question 7

Prototype/Willingness model

Answer 7

How you see something influences how you feel about it

Question 8

Leon Festinger

Answer 8

Cognitive dissonance theory

Question 9

Cooper and Fazio

Answer 9

The New look on cog dis theory, 4 steps to attitude change

1. Negative consequence
2. Personal responsibility
3. Arousal and discomfort
4. Attribute arousal to behaviour

Question 10

Self-standards model

Answer 10

A Strategy to reduce dissonance depends on available thoughts of self

Question 11

Self-perception theory

Answer 11

Daryl Bem, look at behaviour to determine attitudes

Question 12

Impression Management

Answer 12

Want to appear consistent

Question 13

Self-affirmation

Answer 13

Maintain threatened self-esteem