Persuasion

Question 1

the art of swaying others’ feelings, beliefs, or actions.

Answer 1

Persuasión

Question 2

is intended to change or influence the way a reader
thinks or feels about a particular issue or idea.

Answer 2

Persuasion

Question 3

persuasion normally appeals to both the ______ and the
____ of readers.

Answer 3

Intellect
Emotions

Question 4

methods used to influence
others to adopt certain opinions
or beliefs or to act in certain
ways

Answer 4

Persuasive techniques

Question 5

Types of persuasive techniques:

Answer 5

emotional appeals (pathos)
– appeal to logic (logos)
– ethical appeals (ethos)
– appeals by association
– bandwagon appeal
– appeal to values
– appeal to authority
– loaded language
– repetition

Question 6

when you use language or images that are emotionally charged to appeal to fear, pity, vanity, feelings of family and security, being better than everyone else, sympathy, pride

Answer 6

Emotional appeal (pathos)

Question 7

uses strong feelings, rather than facts, evidence and logic to persuade.

Answer 7

Emotional appeal

Question 8

these appeals may include fallacies such as
appeals to commonly held opinions, false
dilemmas, and personal attacks

Answer 8

Emotional appeal

Question 9

appeal to emotion fallacy – occurs when an
argument circumvents logic by attempting to
manipulate the audience’s feelings.

Answer 9

Emotional appeal

Question 10

you’re manipulating or being manipulated

Answer 10

emotional appeal

Question 11

provides rational arguments to support your
claims using facts, figures, and statistics.

Answer 11

Logical appeal

Question 12

uses card stacking - where ýou don’t provide all
of the information for an audience to make a
decision.

Answer 12

Logical appeal

Question 13

uses exaggeration – where you overstate the
effectiveness or importance of a product

Answer 13

Logical appeal

Question 14

uses scientific approach – uses tests, statistics,
and scientific sounding jargon to lend credibility

Answer 14

Logical appeal

Question 15

common errors in reasoning that will
undermine the logic of your argument.

Answer 15

Fallaciws

Question 16

they can be either illegitimate arguments
or irrelevant points, and are often identified
because they lack evidence that supports
their claim.

Answer 16

Fallacies

Question 17

making assumptions about a whole group
or range of cases based on a sample that
is inadequate (usually because it is atypical
or too mall)

Answer 17

Hasty generalizations

Question 18

stereotypes about people are a common
example of a

Answer 18

Hasty generalization

Question 19

taps into people’s values or moral
standards

Answer 19

Ethical appeal (ethos)/appeal to values

Question 20

strategic use of sound reasoning,
logic, claims, and evidence.

Answer 20

Ethical appeal

Question 21

help establish credibility and
authority as a writer or speaker.

Answer 21

Ethical appeal

Question 22

show that you can be relied upon
as a knowledgeable person with
good sense.

Answer 22

ethical appeal

Question 23

where you call an expert to provide credibility or
importance to a product, service or position.

Answer 23

appeal to authority

Question 24

some people in authority can be: parents, teachers,
doctors, lawyers, priests/pastors

Answer 24

appeal to authority

Question 25

Sometimes the people who we think are authority figures are being
manipulative

Answer 25

Appeal to authority

Question 26

a type of informal fallacy or a persuasive technique in which it
is assumed that the opinions of a recognized expert in one area should be
heeded in another area.

Answer 26

false authority
appeal to authority

Question 27

saying that a claim is true just because an authority figure
made it.

Answer 27

Authority fallacy
appeal to authority

Question 28

Suggests that a person or people should believe or do something because everyone else does it.

Answer 28

appeals by association

Question 29

Several appeals by association are:

Answer 29

Bandwagon appeal:
“Plain folks” appeal
testimonial
Transfer

Question 30

taps into the people’s desire to belong or be a part of a group.
any attempt to convince you that a product, service, or viewpoint is good because
everyone is buying into it. It appeals to the desire to be part of a group; fitting in.

Answer 30

bandwagon appeal
appeal by association

Question 31

implies that ordinary people are on “our side” or that a
candidate is like a regular person

Answer 31

“Plain folks” appeal
appeal by association

Question 32

relies on endorsements from celebrities or satisfied customers

Answer 32

testimonial
appeal by association

Question 33

connects a product, a candidate, or a cause with a positive image or idea

Answer 33

Transfer
appeal by association

Question 34

uses words with
positive or negative connotations to stir
people’s emotions.

Answer 34

Word choice/ loaded language

Question 35

loaded words are
designed to

Answer 35

Manipulate

Question 36

the literal or primary
meaning of a word, in contrast to the
feelings or ideas that the word
suggests/ precise, literal definition of a
word as it is found in a dictionary.

Answer 36

denotation
loaded language

Question 37

an idea or feeling that a
word invokes in addition to its literal or
primary meaning/ wide array of positive
and negative associations that most
words carry with them

Answer 37

connotation
Loaded language

Question 38

loaded words are designed to manipulate
uses:

Answer 38

name calling
euphemisms
glittering generalities

Question 39

using derogatory
implications or innuendos to turn people
against something

Answer 39

name calling
Loaded language

Question 40

doublespeak - where
something bad is sanitized and twisted to
make it seem better

Answer 40

euphemisms
loaded language

Question 41

use of slogans or
simple phrases that sound good but give little
or no information

Answer 41

glittering generalities
loaded language

Question 42

be careful of the words you use and the
words used to

Answer 42

Manipulate you

Question 43

There are a number of ways in
which we can be persuaded in daily
life. Some examples are:

Answer 43

tv ads
Speeches
Editorials
Petitions
Music
Reels

Question 44

when used properly, persuasive techniques can

Answer 44

add depth to writing that’s meant to persuade.

Question 45

Persuasive techniques can, however, be misused
to

Answer 45

cloud factual information, disguise poor
reasoning, or unfairly exploit people’s emotions in
order to shape their opinions

Question 46

speech or writing that presents a claim about an issue or
problem and supports it with reasons and evidence.

Answer 46

Argument

Question 47

it often takes into account other points of view,
anticipating and answering objections that opponents of
the position might raise

Answer 47

Argument

Question 48

learn to analyze arguments so that you will be able to
make

Answer 48

informed choices between logical arguments and
appeals that aren’t based on sound reasoning

Question 49

an argument may be constructed
of

Answer 49

high-quality parts, or it might be
poorly made.

Question 50

to analyze an argument, you need
to be able to

Answer 50

Understand its parts

Question 51

Strong arguments typically include:

Answer 51

Claim
Support
Counterargument

Question 52

the writer’s position in a problem or an
issue.

Answer 52

Claim
Argument

Question 53

The perspective revealed in the ____
may change from argument to argument.

Answer 53

Claim

Question 54

– includes reasons and evidence that
help to justify the claim.

Answer 54

Support
Argument

Question 55

brief argument that
negates objections to the claim that the other
side” is likely to raise

Answer 55

counter argument

Question 56

The art of persuasion through communication. Form
of discourse that appeals to people’s emotions and
logic in order to motivate or inform.

Answer 56

Rhetoric

Question 57

Rhetorical devices:

Answer 57

Repetition
Rhetorical questions
Parallelism
Analogies

Question 58

it helps emphasize a point and makes
a speech easy to follow. Literary device that
intentionally uses a word or phrase for effect.

Answer 58

Repetition

Question 59

questions that do not
require a reply. Writers use them to suggest that
their arguments make the answer obvious or self-
evident.

Answer 59

Rhetorical questions

Question 60

the repetition of grammatical
elements in a piece of writing to create a
harmonious effect. It is also used to express ideas
that are related or of equal importance.

Answer 60

Parallelism

Question 61

is a point-by-point comparison
between two things that are alike in some respect.

Answer 61

Analogies