perspectives of media representations of femininity and masculinity

Question 1

liberal feminists

Answer 1

media representations are slow to change in response to women’s achievements

cultural lag

mills - newsroom has a male culture - offputting

2017 study - 65% of all articles written in the times, financial times, guardian and daily mail were by men

BBC - 2017 - gender pay gap of 9.3%

Question 2

marxist feminists

Answer 2

media professionals - usually male - attract large audiences - large revenue
TV sitcoms, game shows, soap operas - traditional domestic roles - reflect social consensus

media presents image of femininity that is difficult to achieve and maintain - diet industry 100 billian

Question 3

radical feminists

Answer 3

wolf - 1990 - media dupe women into the beauty myth

encourage by media to see these goals as central to happiness - false consciousness - patriarchy is a structural force that is embedded in the media

Question 4

postmodernists

Answer 4

gauntlett

media representations of femininity and masculinity - not similar between new and traditional media - more diverse audience

men and women no longer get singular message - not one type - challenges traditional definitions of gender and encourages diversity

Question 5

pluralists

Answer 5

symbolic annihilation - feminists are guilty of stereotyping women as impressionable and easy influenced

media reflects social attitudes and tastes - if women were truly unhappy they wouldnt consume the media