Personas Flashcards
Who is involved in building better products at companies?
Product
Data/Analytics
Growth
Engineering
Marketing
Digital Execs
Who is our most common buyer, champion, and user, our OG Amplitude fan club?
Product
Who is our other OG Amp champ? Who’re looking for self-service to unblock team?
Data/Analytics
Who is responsible for implmentation?
Engineering
Which role is cross-functional by design, PLG worldview, and agility to operate a bit differently than core PM?
Growth
What role makes up 9% of our user base?
Marketing
Who’s at the helm of these digital native companies or digital transformation intitiative?
Digital Exec
What is our mission?
Our mission is to help companies build better products with data
What does quality mean?
a general excellence of standard or level
What does insight mean?
a deep understanding of a person or thing
Amplitude is the digital analytics platform that…
Amplitude is the digital analytics platform that gives teams self-service visibility into the entire customer journey
What does critical mean?
decisive or crucial, especially in the success or failure of something (of great importance)
What does driver mean?
A factor which causes a particular phenomenon to happen or develop
What is product responsible for?
Product is responsible for the entire life cycle of a product, including conception, development, distribution, and optimization. They determine the future of the product.
