PERSONAL AND BUSINESS LETTERS Flashcards
More than kisses, letters mingle souls.
John Donne
Despite the numerous changes on how people communicate, traditional letter writing remains the best way to communicate among persons.
Personal Letters
2 Basic kinds of letter
Personal and business letters
It is a written type of communication of an individual to another concerning personal or family affairs rather than business matters.
Personal letter
It is a formal type of written letter concerning business transactions and other business related issues and information.
Business letter
Techniques of Writing Business Letters
Write from the “you” attitude, Accentuate the positive, Make your letter smile, Make your copy live.
Every person is interested primarily in himself and thus responds to a letter written from his point of view. To test the effectiveness of your letter on this point, count the number of I’s and you’s in your letter and then compare.
Write from the “you” attitude.
Even a letter that has to say “No” can be written from a positive point of view. Make it an absolute rule never to start of end your letter with a negative.
Accentuate the positive.
A business letter should leave a pleasant impression.
Make your letter smile.
The reader should feel what you say. If possible, create a visual experience.
Make your copy live.
