CHARACTERISTICS AND ELEMENTS OF A BUSINESS LETTER Flashcards
The art of art, the glory of expression and the sunshine of light of letters, is simplicity.
Walt Whitman
Business letter is one of the vital components in the success of a business. To ensure that we are writing an effective business letter, there are “Ten (10) Cs” we should consider.
Characteristics of a Business Letter
Characteristics of a Business Letter
Completeness, Correctness, Conciseness, Coherence, Clarity, Concreteness, Courteousness, Consideration, Consistency, Credibility,
It refers to the inclusion of complete information. The business letter should answer the question WHO, WHAT, WHEN, WHERE, and HOW to produce a good and complete business letter.
Completeness
It refers to the correct grammar, punctuation, spacing, information, and the structure. It also refer to the correct format of a business letter. To attain correctness, double check the spelling of the names, address letters properly, verify numbers and amounts, always check the dictionary.
Correctness
It refers to being direct and brief without compromising the complete idea. In writing a business letter, we should not include unnecessary information which might confuse the reader.
Conciseness
It refers to the smooth flow of ideas in a business letter. The content of a business letter should be in order and easy to follow.
Coherence
It refers to readability of information which is easy to understand. We should bear in our minds that simple words are more preferred than complex ones.
Clarity
It refers to the use of specific words not general words.
Concreteness
It refers to the politeness of the tone of the business letter. Being friendly by showing positive approach is the key for a successful communication in business.
Courteousness
It refers to the use of professional tone to show respect to the reader of the letter. Also, we need to anticipate the “YOU” attitude in writing our letter.
Consideration
It refers to the uniformity of the time and style of the writer of a business letter.
Consistency
refers to the personality of the writer as himself which might reflect on his writings.
Credibility
It also follows the communication process. There are three elements in the communication process that are also present in business writing. There should be a sender, message, and receiver.
Elements of a Business Letter