People - Talent Acquisition (Strategy) Flashcards
Which tools are used in building an employment brand?
Answer: Principles of marketing
Explanation: Job candidates need to be approached in much the same way as prospective customers: carefully identified and targeted, attracted to the company and what it has to offer, and sold on the job.
How should an organization’s value proposition be effectively communicated using deliberate messages about the organization to describe working conditions, culture, and the emotional connection employees have with the organization?
Answer: Employment Brand
An employment brand creates an image that makes people want to work for and stay working for the organization.
A talented prospective employee who was impressed by the company website is surprised by disorganization and delays at the initial interview. Which is the likely impact to the employee value proposition?
Answer: Eroding credibility
Inconsistencies between the images presented online and the realities in-house will erode brand credibility.
Which identifies the primary purpose of employer branding?
Answer: To establish the organization as an employer of choice
Although there are many benefits associated with employer branding, the primary purpose is to communicate why the organization is an employer of choice.
Which is a potential challenge in trying to build a strong global employment brand?
Answer: Different value that countries and cultures may place on different things
An employment brand must be able to adapt to local differences and cultures if it is going to be effective worldwide.
How should an organization’s value proposition be effectively communicated using deliberate messages about the organization to describe working conditions, culture, and the emotional connection employees have with the organization?
Answer: Employment Branding
Which is a major talent management issue faced by organizations during mergers and acquisitions?
Answer: Retention of key talent
What must be true about an employee value proposition in order for it to be successful?
Answer: It must be aligned with the organization’s strategic plan.
In order for an EVP to be successful, it must align closely with the organization’s strategic plan, mission, vision, and values.
Which formal employment branding tactic should HR suggest to enhance the employee value proposition at a technology services company without a corporate social responsibility program?
Answer: Communicate the brand through social media and community involvement.
Key words: “Formal employment branding tactic”
Informal brand is the positive/negative perceptions others have of the organziation and what it is like to work there.
Formal brand is about spreading a message. Many of the same marketing tools used for developing a company brand:
- Media ads (e.g., print, television, radio, Internet)
- Social media
- Collateral materials (e.g., brochures)
“Marketing campaigns
- Representation of the organization at traditional recruiting events (e.g., job fairs, educational institutions)
- Presence at community events, sponsorships, etc.
- Formal or informal word-of-mouth communication from employees, former employees, and retirees
- Dialogue—making it easy to talk with current employees about what it’s like to work for the organization, in person or through virtual chats on the website or publicizing testimonials and results from external employee (pulse) surveys.
What is a major talent acquisition consideration for HR leadership when engaging in a greenfield operation?
Answer: Understanding local laws and employment regulations
A greenfield operation involves opening a new site, often in a new location. It’s important to consider local laws and employment regulations when doing so.
What branding technique would be the most effective in an organization that has an urgent need for high-quality employees?
Answer: Conducting formal and informal labor market research to determine organizational fit as an employer of choice
Wording of the question: What branding technique would be the most effective in an organization that has an urgent need for high-quality employees?
When you see “employer of choice” thinking employment branding.
Employment branding is a branding technique that positions
