Peer Production, Collective Intelligence and Crowd Sourcing Flashcards
Define: CROWDSOURCING
A company/institution takes a function once performed by employees and outsources it to a large and undefined network of people in the form of an open call
Define: COMMONS-BASED PEER PRODUCTION
A model of socioeconomic production in which large numbers of people work cooperatively, with no monetary incentive and usually over the Internet
Define: PEER PRODUCTION
A way of producing goods and services that relies on the ‘collaborative intelligence’ of large numbers of collaborators
Define: CATEGORIES OF PEER PRODUCTION
- Crowdsourcing
- Commons-based peer production
Define: SLACTIVISM
The practise of supporting a political or social cause by means such as social media or online petitions, characterised by involving little effort/commitment
Define: THE DRAGONFLY EFFECT
Four key principles that all have to be present and work in unison, which can create positive change in social media:
- Focus
- Grab attention
- Engage
- Take action
Define: SMART GROUPS
Diverse groups of individuals with high levels of independence and characterise decentralisation and aggregation
Define: DUMB GROUPS
Homogenous/non-diverse groups of people with high levels of centralisation and imitation
Example: THE DRAGONFLY EFFECT
The ALS Ice Bucket Challenge:
- Focus:
- Grab attention:
- Engage:
- Take action:
Example: CROWDSOURCING
NASA launched 10 crowdsourcing challenges to the public in 2011 - for example seeking help in the development of improved textiles for spacesuits
Example: PEER PRODUCTION
In 1906 at a country fair 800 people entered a competition to guess the weight of a cow. No guesses were correct, however the average of all guesses was 1lbs off of the correct weight
Example: SMART GROUPS
Google’s web index: Powered by PageRank, powered by you!
Example: DUMB GROUPS
A class of university students
Define: GAMIFICATION
An additional incentive mechanism used in peer production
