PE6 Prototyping Flashcards
Prototyping what
An early sample
Why prototype
Test idea or concept, make it tangible
Test.learn.improve
Other types of prototypes
Story
Blueprints of website
Customer journey
An advertisement
A role play
Pretotype: concierge
Replace expensive and complex computers and machines by people to do the work
Mock up
Build a simple, non active version of a model
Minimum viable product
Creates basic versions of your product, only core functions are active
Provincial
Test product in small target group before world wide launch
Fake door
Create a fake front door for a product that does not exist yet
Pretend to own
Rent or borrow from a key partner before investing in yourself
Relabel
Out another label on an existing product that looks identical to concept of own
Relabel
Out another label on an existing product that looks identical to concept of own
Why text new idea
Take away uncertainty
Determine whether there is enough evidence to pivot, persevere or kill idea
Business concept design
Turning vague ideas, market insights and evidence int concrete value propositions and solid business models
Business concept design: risk
Business cant get access to key resources
3 types of risks
Can we deliver it? Feasible?
Do customers want it? Desirable?
What is it worth? Viability?
Do customers want it?
Key partners
Key activities
Key resources
Do customers want it?
Value propositions
Customer relationships
Customer segments
Channels
What is it worth?
Cost structure
Revenue streams
Reducing uncertainty risk
Key hypothesises
Experiments
Key insights
Desirability risk
Customers arent interested
How to do the testing
1 discovery experiments are used to gather information on customers and a potential market but they do not address risks
2 validation experiments reveal the risks behind a product launch
Other types of discovery experiments
Storyboard
Cardsorting
Customer interview
Partner and supplier interview
Expert stakeholder interview
Other types of validation experiments
Sizard of oz
Single feature MPV
Mash up
Building a test sequence
Understand what kind of testing is available
Discovery experiments doesnt always have to come first before moving to another experiment bring what you have learned from previous experiment
A good experiment
Defines the “who” precisely
Defines the “where” and the “what”
Business experiment
Hypothesis
Experiment
Metrics
Criteria
Purpose of testing business idea
Learn from evidence
Discover new directions
Foundation to make informed business decision
Is a good idea sufficient
No
People are
Risk averse
Barrier for innovation
Risk aversion
Pitch to…
Convince them to take risk
Customer bottle neck
Situation
Bottleneck
Need
The new concept
The new target group
The new concept mm
For who
Succes
Simple
Unexpected
Concrete
Credible
Emotion
Story
