Paul Rand Flashcards
Artist Profile:
Paul Rand
Renowned American graphic designer and art director, known for his iconic corporate logo designs and his significant influence on the field of graphic design.
He was born as Peretz Rosenbaum in Brooklyn, New York, in 1914
His career spanned several decades and solidified his position as one of the most influential designers of the 20th century.
EoA/PoD:
UPS Logo
By Paul Rand
Geometric shapes like squares and rectangles dominate the design.
The shield form adds a touch of complexity.
Bold lines define the shield and the bow-tied package.
Brown and maroon are the primary colours, brown associated with reliability and stability.
White provides contrast.
Main Idea Expressed:
UPS Logo
By Paul Rand
Reliability, Efficiency, Professionalism
