Part III - Funnels Flashcards

1
Q

What is a marketing funnel?

A

A sequence of activities to build brand awareness and attract people to the sales funnel

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2
Q

How many stages are in a marketing funnel?

A

Four stages

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3
Q

What happens in the Awareness stage of the marketing funnel?

A

Targeted marketing and ad campaigns attract customers to the brand

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4
Q

What is the goal of the Consideration stage in the marketing funnel?

A

To build relationships and create a positive brand image with potential customers

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5
Q

What occurs during the Conversion stage of the marketing funnel?

A

Potential customers may become qualified leads and are directed to make a purchase or handed off to the sales team

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6
Q

What is the focus of the Loyalty stage in the marketing funnel?

A

To build a reputation that keeps customers coming back

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7
Q

What activities are involved at the top of the marketing funnel?

A

Activities aimed at building awareness
-Search engine optimization
-Pay-per-click advertising
-Social media engagement

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8
Q

What is the challenge for customers at the top of the marketing funnel?

A

They either do not know much about your brand or do not know it at all

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9
Q

How can marketers overcome the challenge at the top of the marketing funnel?

A

By conducting market research and advertising solution to target market

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10
Q

What marketing activities are used to engage customers at the conversion and loyalty stages?

A

Activities designed to keep the brand at the top of customers minds
-Content marketing
-Targeted ads
-Nurturing campaigns

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11
Q

What is a sales funnel?

A

A visual representation of a customer’s buying journey

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12
Q

How many stages are in a sales funnel?

A

Five stages

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13
Q

What occurs during the Awareness stage of the sales funnel?

A

Qualified leads enter the funnel

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14
Q

What happens in the Interest stage of the sales funnel?

A

Potential customers learn more about your brand, while conducting competitive research

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15
Q

What defines the Decision stage in the sales funnel?

A

Prospects understand how your company can benefit them and may research pricing and other options

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16
Q

What happens during the Action stage of the sales funnel?

A

Prospects are ready to make a purchase and are expected to convert

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17
Q

What is the focus of the Loyalty stage in the sales funnel?

A

Customers who have purchased may continue buying or recommend your business to others

18
Q

What are the goals and activities at the Top-of-the-Funnel (ToFu) stage in a sales funnel?

A

Develop brand awareness and build relationships by sharing videos content inviting to webinars and informational meetings

19
Q

What is the focus during the Middle-of-the-Funnel (MoFu) stage?

A

To nurture trust evaluate the brand against others and provide targeted information or product demonstrations

20
Q

What activities are typical at the Middle-of-the-Funnel stage?

A

Conducting nurture campaigns providing more targeted information and offering product demonstrations

21
Q

What happens at the Bottom-of-the-Funnel (BoFu) stage?

A

The prospect is ready to make a purchase and information is shared about product superiority and price negotiations occur

22
Q

How can a business nurture a relationship after converting a prospect into a customer?

A

Through loyalty programs, social media, and email newsletters to encourage future purchases and maintain the relationship

23
Q

What is the main difference between the marketing funnel and the sales funnel?

A

The marketing funnel aims to draw potential customers to the brand while the sales funnel focuses on converting prospects into customers

24
Q

Why is it important to align the marketing and sales funnels?

A

To develop a better understanding of leads and customers at all stages and tailor messaging to meet their needs effectively

25
Q

What benefits does aligning the marketing and sales funnels provide?

A

It allows for tailored messaging improved understanding of customer needs and cross-functional learning opportunities between sales and marketing teams

26
Q

How can sales and marketing teams benefit from operating together?

A

By sharing insights and information which helps in crafting personalized strategies and pitches and addressing customer pain points more effectively

27
Q

What is a funnel analysis?

A

A method to understand the steps required to achieve an outcome on a website and track how many users complete each step

28
Q

What is a funnel in the context of funnel analysis?

A

A set of steps users take on a website visualized in a shape similar to a kitchen funnel showing the flow and drop-off of users

29
Q

What does a typical funnel analysis involve for an e-commerce site?

A

Tracking steps like:
-site visit
-adding to shopping cart
-clicking to check out
-completing a purchase

30
Q

What does a funnel chart help visualize?

A

It helps visualize how many users are getting through each stage of the funnel and where the biggest drop-offs occur

31
Q

How can funnel analysis be used effectively?

A

By identifying where users drop off to make targeted improvements in the product experience

32
Q

What additional insights can funnel analysis provide when broken down by user type?

A

It can compare behaviors between different user types such as first-time visitors and returning visitors to identify specific areas for improvement

33
Q

What is Funnel Science?

A

A data-driven approach using the scientific method experimentation math modeling and quality control through analytics to optimize the customer journey

34
Q

What did traditional ad agencies rely on for their marketing efforts?

A

They relied on a creative process largely based on feelings and opinions without testing various creatives to determine the most effective version

35
Q

What does the term optimization mean in a business context?

A

In business optimization means to lower waste reduce costs and increase efficiencies such as lowering the cost per acquisition

36
Q

What is the goal of marketing as a science?

A

To understand, predict, and control customer behavior to effectively promote a business

37
Q

What techniques are commonly used in marketing science?

A

Choice modeling
Conjoint analysis
Latent class regression
Logistic regression
Factor analysis
Discriminant analysis
Time-series analysis
Bayesian statistics

38
Q

What does funnel science analytics refer to?

A

The process of using data analysis techniques to:
1. Gain insights into the performance of sales or marketing funnels
2. Optimize conversion rates and outcomes

39
Q

What are the steps involved in funnel science analytics?

A
  1. Data collection
  2. Segmentation
  3. Visualizing the funnel
  4. Bottlenecks
  5. Hypothesis
  6. A/B testing
  7. Monitoring
  8. Iteration
40
Q

What are the benefits of using funnel science analytics?

A

It helps businesses make informed decisions, improve user experience, increase conversions, and achieve better business outcomes through data-driven decision-making