Part I - Sales v Marketing Flashcards
Who is the primary focus of marketing and sales departments?
Customers
Albeit in different ways and at different customer journey stages
What does the marketing team develop?
Messaging designed to attract and engage customers
How are marketing and sales intertwined?
Marketing focuses on attraction & interest
Sales focuses on converting that interest into business
Where do marketing and sales sit in the purchase funnel?
Marketing sits at the top and sales at the bottom of the purchase funnel
What is the role of marketing in the purchase funnel?
Generates awareness or interest in a company’s products or services
What is the role of sales in the purchase funnel?
Converting interest into a purchase, and establishing a relationship with that customer
What do marketers make to communicate their message with customers?
Digital and print campaigns
(ads, social media posts, videos blog posts, emails, etc.)
What is the purpose of marketing communication?
- Alert customers to new or current products or services
- Build up brand awareness and loyalty
What methods do salespeople use to communicate with customers?
Email
Phone
Video calls
In-person meetings
What do salespeople do after converting customers?
Maintain relationships with new and existing customers
How do marketing and sales synergize?
Marketing generates leads for sales, and sales informs marketers with info on customer needs and preferences
Examples of actions that a marketing career involves
-Strategizing major campaigns for brand’s prod/serv
-Communicating/engaging with customers
-Researching markets
-Publicizing company news
3 most common types of marketing
- Digital
- Social Media
- Content
What do social media marketers do?
Use social media platforms to: -Communicate with customers
-Create content
-Make campaigns/mark. strategies
-Understand metrics/trends/engagement
What do market research analysts do?
Collect & interpret market data to help business strategies
