Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

Lead Generation > Lean Marketing > Flashcards

Lean Marketing Flashcards

1
Q

Value stream mapping

A

Identifying and mapping every step of the product life cycle

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Flow

A

Ensuring value-adding activities move seamlessly throughout the prod life cycle

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

The central question in lean marketing

A

Which activity create value, and which are wasteful?

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

The 3 force multipliers

A

Tools
Assets
Processes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

The path to domination starts with a…

A

Narrow focus

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

5 stages of customer awareness

A
  1. Unaware
  2. Problem aware
  3. Solution aware
  4. Product aware
  5. Most aware
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

7 ways to niche

A
  1. Location
  2. Demography
  3. Shared values
  4. Industry
  5. Desire
  6. Problem
  7. Trend
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Ways to understand a target market better
(Go undercover)

A
  1. Find where they congregate online
  2. Podcasts/Books/YT
  3. Industry trade journals
  4. In-person trade shows
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

Product-Market fit is defined by

A

Customers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

Five Why’s technique

A

Ask “why?” to a problem five times until you reach one of the 7 core commodities

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

7 core commodities

A
  1. Money
  2. Time/Convenience
  3. Sex
  4. Status
  5. Safety / Peace of mind
  6. Entertainment
  7. Freedom
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

____ moves your market to action more effectively than ___

A

Pain; pleasure

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

4 major value levers

A
  1. Time
  2. Effort
  3. Risk
  4. Side effects
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Utility-Signaling spectrum

A

Concept that explores customer behaviors, in which one end shows customers purchasing for usage and the other end purchases for vanity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

CRM system

A

Customer relationship management system that stores customer info/preferences to understand customers better

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

5 basic functions of a CRM system

A

Storing customer data
Tagging/Segmentation
Triggering automations
Sending broadcast data
Reporting

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Copywriting Commandment 1

A

Thou shalt entertain

18
Q

Copywriting Commandment 2

A

A confused mind says no

19
Q

Copywriting Commandment 3

A

Thou shalt write awesome headlines

20
Q

Copywriting Commandment 4

A

Name it and claim it

21
Q

Copywriting Commandment 5

A

Ask and you shall receive

22
Q

Copywriting Commandment 6

A

Emotion commits the crime, logic does the cover up

23
Q

Copywriting Commandment 6

A

Emotion commits the crime, logic does the cover up

24
Q

Copywriting Commandment 7

A

Write before you write

25
Q

Copywriting Commandment 8

A

Tell stories

26
Q

Copywriting Commandment 9

A

Create a dual readership path

27
Q

Copywriting Commandment 10

A

Summarize before and after

28
Q

Flagship asset

A

High-value piece of content/product that shows credibility and authority

29
Q

A good landing page has 3 things:

A

Strong headline
Clear Value proposition
Easy opt-in form

30
Q

Soap Opera Sequence

A
  1. Introduce/set stage
  2. Deep dive (into problem)
  3. Present solution
  4. Cliffhanger
31
Q

5 things that prevent customers from completing the purchase funnel

A
  1. Not clicking the ad
  2. Not opting in
  3. Not getting/opening your email
  4. Opening email but not going to sales page
  5. Going to sales page but not buying
32
Q

LTV

A

How much money a customer brings in over their entire customer lifespan

33
Q

MRR

A

Monthly recurring revenue

34
Q

Conversion rate

A

Rate of customers taking a desired action

35
Q

CTR

A

Click through rate; % of customers who click on ad after seeing it

36
Q

CPC

A

Cost per click

37
Q

Traffic

A

Number of visitors to your site/page

38
Q

Bounce rate

A

% of visitors who leave site after viewing only one page

39
Q

NPS

A

Net promoter score;
% of Promoters - % of Detractors

Customers are asked how likely they are to recommend the business on scale 1-10. Promoters are 9s & 10s, detractors are <7.

40
Q

AOV

A

Average amount a customer spends in a single transaction

41
Q

Prod Per Customer

A

Average number of products each customer has purchased

Lead Generation (14 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions