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Service Culture > Part 6: SC > Flashcards

Part 6: SC Flashcards

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1
Q
  • The interface customers interact with during online purchases.
  • Necessity varies based on the chosen level of e-business implementation.
A

Electronic Storefront

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2
Q

What are the Options for Developing an Electronic Storefront

A

ASP (Application Service Provider) Model
Storefront Software Packages
Program and Develop Your Own Storefront

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3
Q
  • Ideal for businesses wanting to maintain their site without handling technical aspects.
  • Easy configuration, suitable for individuals with limited HTML knowledge
A

ASP (Application Service Provider) Model

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4
Q
  • Requires technical knowledge.
  • Hosting arrangements need to be made with an Internet service provider.
A

Storefront Software Packages

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5
Q
  • Appropriate for businesses with specific needs or complex systems.
  • Requires either in-house technical capabilities or outsourcing.
A

Program and Develop Your Own Storefront

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6
Q

What are the Storefront Features?

A
  1. Affiliate Programs
  2. Client Database Management
  3. Coupons, Discounts, and Special Offers
  4. Customer E-mail Notification
  5. Integrated Mail List
  6. Inventory Management Integration
  7. Purchase Notification
  8. Searchable Product Database
  9. Shipping and Delivery Options
  10. Shopping Cart
  11. Technical Support
  12. Thumbnail Image Capability
  13. Unlimited Autoresponders
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7
Q
  • Essential for sites with multiple products.
  • Mimics a physical shopping cart, allowing customers to add or remove items.
  • Dynamically updates a running total of purchase choices.
A
  1. Shopping Cart:
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8
Q
  • Notifies merchants via email when a purchase is made.
  • Includes details such as the purchased product, purchaser’s contact info, and credit card information.
  • Useful for offline authorization of credit card purchases.
A
  1. Purchase Notification:
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9
Q
  • Enables integration with the back-end system.
  • Tracks inventory levels for better management.
  • Prevents running out of stock or notifies customers if a product is unavailable
A
  1. Inventory Management Integration
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10
Q
  • Essential for tracking user interactions on the site.
  • Records actions such as form submissions, affiliate affiliations, and purchases.
  • Enables customized mailing lists based on user actions.
A
  1. Client Database Management
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11
Q
  • Often integrated into ASP storefront solutions.
  • Allows users to subscribe to newsletters, e-zines, or receive special offers.
  • Requires good tracking and management reports, along with a spam checker.
A
  1. Integrated Mail List
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12
Q
  • Critical for businesses with a large product inventory.
  • Allows users to search through the product database efficiently.
  • Improves user experience by facilitating direct access to specific products.
A
  1. Searchable Product Database
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13
Q
  • Enables the display of small thumbnail images next to product listings.
  • Users can click on thumbnails for a better view of the product.
  • Enhances product listings and optimizes site download time.
A
  1. Thumbnail Image Capability
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14
Q
  • Automatically sends customers an email confirming their order.
  • Provides an opportunity to thank customers for their business.
  • Enhances customer service and communication.
A
  1. Customer E-mail Notification
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15
Q
  • Customized email notifications with additional features.
  • Can be used for various purposes, such as follow-up messages and affiliate communication.
  • A powerful tool for Internet marketing.
A
  1. Unlimited Autoresponders
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16
Q
  • Offers various shipment options during the checkout process.
  • Enables customers to select preferred shipping methods.
  • Provides opportunities for up-selling with different price points.
A
  1. Shipping and Delivery Options
17
Q
  • Allows businesses to offer discounts, accept coupons, and provide special deals.
  • Creates urgency to drive sales and attract customers.
  • Enhances promotional strategies.
A
  1. Coupons, Discounts, and Special Offers
18
Q
  • Crucial for resolving issues promptly.
  • Ensures smooth functioning of the storefront.
  • Maintains professionalism and customer trust.
A
  1. Technical Support
19
Q
  • Drives traffic to the site through affiliates.
  • Affiliates earn commissions for driving sales.
  • Expands the reach of the online business.
A
  1. Affiliate Programs
20
Q
  • Necessary for accepting credit card payments online.
  • Requires contacting a financial institution or bank.
A

Merchant Account

21
Q
  • Alternative to acquiring an individual Internet merchant account.
  • Companies like PayPal offer quick solutions.
A
  1. Third-Party Payment Processing
22
Q

What are the E-business strategy depending on/ considering factors?

A
  • Online objectives.
  • Budget or financial position.
  • Size and type of operation.
23
Q
  • Basic form of conducting e-business.
  • Involves taking orders or reservations through email or online forms.
  • Suitable for businesses with low budgets or those without fixed product prices.
A

E-business Level 1—Interactive Order Taking

24
Q
  • Involves accepting payment for goods and services online.
  • Suitable for businesses with fixed prices and no significant inventory concerns.
  • Front-end and back-end operate separately but efficiently.
A

E-business Level 2—Taking Electronic Payment:

25
Q
  • Similar to catalog sales but conducted online.
  • Front-end involves an online storefront, and back-end systems operate independently.
  • Suitable for businesses with moderate budgets and no immediate need for integration.
A

E-business Level 3—Storefront Selection and Payment Automation:

26
Q
  • Highest level involving complete integration of online business with back-end systems.
  • Systems such as inventory, accounting, and customer databases are fully integrated.
  • Ideal for large businesses with substantial budgets and high sales volumes.
A

E-business Level 4—Total Integration

Service Culture (6 decks)

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