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GLOBAL BUSINESS ANALYSIS > PART 3 > Flashcards

PART 3 Flashcards

1
Q

ASSESSING GLOBAL BUSINESS RISKS (3)

A

Economic Risks
Cultural and Social Risks
Technological Risks

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2
Q

Economic fluctuations, currency exchange rates, and inflation can pose risks to global businesses.
Conducting thorough economic analyses helps in risk mitigation

A

Economic Risks

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3
Q

Differences in cultures and societal norms can affect market acceptance.
Adapting products and marketing strategies to local cultures minimizes these risks.

A

Cultural and Social Risks

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4
Q

Rapid technological changes can impact industries.
Businesses must stay updated
Invest in technology to remain competitive
Mitigate obsolescence risks .

A

Technological Risks

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5
Q

IMPORTANCE OF GLOBAL BUSINESS ANALYSIS (4)

A

Strategic Decision-Making
Risk Mitigation
Competitiveness
Regulatory Compliance

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6
Q

provides insights for making informed strategic decisions
helps businesses identify opportunities and threats in various markets

A

Strategic Decision-Making

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7
Q

allows businesses to identify and assess risks
proactive ______ strategies can be developed
minimize potential negative impacts

A

Risk Mitigation

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8
Q

enables businesses to stay competitive
changing market conditions
customer preferences
technological advancements

A

Competitiveness

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9
Q

need to comply with diverse regulations
avoid legal issues
maintain a positive corporate image

A

Regulatory Compliance

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10
Q

MARKET ENTRY STRATEGIES

A

Exporting
Licensing
Franchising
Joint Ventures and Strategic Alliances
Foreign Direct Investment (FDI)

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11
Q

Market Entry Strategies

A

methods and channels that a company uses to enter a new market

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12
Q

the most appropriate method of entering a market depends on the company’s:

A

Resources
Objectives
Market

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13
Q

goal of market entry strategies

A

enter a new market successfully and achieve sustainable growth

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14
Q

expand within its home country
Goal: grow the company’s local market share

A

Domestic Market Strategy

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15
Q

expand outside home country

A

International Market Strategy

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16
Q

Capacity of a market to generate demand for a particular product or service

A

Market Potential

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17
Q

An estimate of the maximum sales opportunity that a product or service may have in a target market

A

Market Potential

18
Q

an evaluation of the expected sales, given the customer base’s size and the product or service’s demand in the market

A

Market Potential

19
Q

Marketing and direct sale of domestically produced goods in another country

A

EXPORTING

20
Q

traditional and well-established method

A

EXPORTING

21
Q

no investment in foreign production

A

EXPORTING

22
Q

Most cost: marketing expenses

A

EXPORTING

23
Q

the easiest way to enter an international market

A

EXPORTING

24
Q

the sale of products and services in foreign countries that are sourced from the home country

A

EXPORTING

25
Q

A company that wants to get into an international market quickly while taking only limited financial and legal risks

A

LICENSING

26
Q

Allows a foreign company (the ____) to sell the products of a producer (the _____) or to use its ______ (such as patents, trademarks, copyrights, technology) in exchange for ____

A

licensee, licensor, intellectual property, royalty fees

27
Q

Essentially permits a company in the target country to use the property of the licensor. Such property is usually _____, such as ____,____, _____. The licensee pays a fee in exchange for the rights to use the intangible property and possibly for technical assistance as well.

A

intangible
rademarks, patents, and production techniques

28
Q

Commonly used in industries like fast food, hospitality, and retail

A

FRANCHISING

29
Q

is a natural form of global expansion for companies that operate domestically according to a franchise model, including restaurant chains, such as McDonald’s and Kentucky Fried Chicken, and hotel chains, such as Holiday Inn and Best Western.

A

FRANCHISING

30
Q

Under an international franchise agreement, a company (the _____) grants a foreign company (the ______) the right to use its brand name and to sell its products or services.

A

franchiser, franchisee

31
Q

The ______ is responsible for all operations but agrees to operate according to a ______ established by the ______.

A

franchisee
business model
franchiser

32
Q

The ______usually provides advertising, training, and new-product assistance.

A

franchiser

33
Q

form of international business entry where a company from one country makes a substantial investment in another country, acquiring a significant degree of control or ownership in a business entity located in the foreign market

A

FOREIGN DIRECT INVESTMENT

34
Q

signifies a long-term interest and commitment by the investing company in the economic activities of the host country

A

FOREIGN DIRECT INVESTMENT

35
Q

involves the establishment of a physical presence in the foreign market

A

FOREIGN DIRECT INVESTMENT

36
Q

involves the establishment of a physical presence in the foreign market (3 factors)

A

acquiring or establishing subsidiaries
joint ventures
wholly-owned enterprises

37
Q

IMPORTANT FACTORS TO CONSIDER IN MARKET ENTRY (4)

A

Cultural and linguistic differences
Quality and training of local contacts and/or employees
Political and economic issues
Experience of the partner company

38
Q

These affect all relationships and interactions inside the company, with customers, and with the government. Understanding the local business culture is critical to success.

A

Cultural and linguistic differences

39
Q

Evaluating skill sets and then determining if the local staff is qualified is a key factor for success.

A

Quality and training of local contacts and/or employees

40
Q

Policy can change frequently, and companies need to determine what level of investment they’re willing to make, what’s required to make this investment, and how much of their earnings they can repatriate.

A

Political and economic issues

41
Q

Assessing the experience of the partner company in the market—with the product and in dealing with foreign companies—is essential in selecting the right local partner

A

Experience of the partner company

GLOBAL BUSINESS ANALYSIS (5 decks)

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