PART 1 Flashcards
FACTORS THAT SHAPE THE GLOBAL BUSINESS LANDSCAPE
(5-ETPSE)
- Economic Trends and Globalization
- Technological Advances and Digital Transformation
- Political and Regulatory Environment
- Social and Cultural Factors
- Environmental Concerns
- Greater globalization leads to increased competition and access to new markets.
Economic Trends and Globalization
- Understanding economic trends is crucial for navigating the international business environment.
Economic Trends and Globalization
Rapid technological changes impact how businesses operate and compete globally
Technological Advances and Digital Transformation
Organizations must keep up with technology to avoid falling behind competitors.
Technological Advances and Digital Transformation
Varying laws in different countries affect trade agreements, tax policies, labor regulations, and intellectual property rights.
Political and Regulatory Environment
Companies operating globally must navigate diverse political and regulatory landscapes.
Political and Regulatory Environment
Consideration of cultural differences, language barriers, and consumer behavior patterns is essential for global business success.
Social and Cultural Factors
Corporate social responsibility initiatives gain importance globally.
Stakeholders demand sustainable
Environmental Concerns
Stakeholders demand sustainable practices, including ethical sourcing and reducing carbon emissions, influencing global business operations.
Environmental Concerns
STRATEGIES FOR SUCCESS IN THE GLOBAL BUSINESS LANDSCAPE
(8-MASFICC)
- Market Research and Analysis
- Adaptation and Localization
- Strategic Partnerships and Alliances
- Corporate Social Responsibility (CSR) & Sustainability
- Flexibility and Adaptability
- Investment in Innovation and Technology
- Crisis Management and Contingency Planning
- Continuous Learning and Skill Development
Deep understanding of local markets, competition, and cultural nuances.
Market Research and Analysis
Allows adaptation of products, services, and marketing strategies for specific regions
Market Research and Analysis
Market Research Process (5-PARDD)
Problem definition
Approach formulation
Research design and selection
Data collection
Data processing
Tailoring offerings to meet the needs and expectations of consumers in different countries.
Adaptation and Localization