Pardot Salesforce Integration for Lightning app

Question 1

Data is shared through the SF-Pardot connector via the what?

Answer 1

Connector user

Question 2

How many SF connectors can you have in Pardot?

Answer 2

Only one

Question 3

By importing prospects into Pardot firsts sync them with Salesforce. Unassigned prospects sync to Salesforce but records aren’t created when there is no matching what?

Answer 3

Email address

Question 4

How often does Pardot check for changes in SF?

Answer 4

Every 2 min

Question 5

True or False

Prospect records can be manually synced while the connector is paused

Answer 5

True

Question 6

Prospect data is sent from _______ to _______.
Lead or contact record data is sent from ______ to _______.

Answer 6

Prospect data goes from Pardot to SF

Lead or contact record data foes from SF to Pardot

Question 7

What type of relationship is between a Pardot prospect and a SF lead/contact/person account?

Answer 7

One to one relationship

Question 8

The SF-Pardot connector uses _____ as the matching criteria for syncing in both directions in accounts that allow multiple prosects with the same email address.

Answer 8

CRM ID

Question 9

What is the Pardot integration user?

Answer 9

Automatically provisioned user that connects to SF to sync data

Question 10

True or False

Connector user and Pardot integration user are not the same

Answer 10

False

They are the same

Question 11

What are the septs to install the connector and Enable Pardot with SF?

Answer 11

1. Grant a user the connector user ability
2. Install the Pardot AppExchange Application
3. Configure and unpause SF connector
4. Go to connectors tab under Pardot settings
5. Review settings of connector preferences and unpause
6. Sync is on

Question 12

True or False

If you have leads and contacts in SF that do not exist in Pardot, they don’t sync to Pardot automatically. You need to import those records to establish a sync

Answer 12

True

Question 13

Pardot generates a new leads in SF anytime you create a new prospect in Pardot that doesn’t have a corresponding lead record in SF. But when Pardot converts that lead to a contact in SF, the contact record may not pull all the data from the lead record. What needs to happen

Answer 13

Map Pardot Custom fields to contacts fields in SF

A qualified lead is a contact in SF

Question 14

Once Pardot custom fields are mapped to Contact Fields and Lead Fields in SF, what needs to happen next?

Answer 14

By default the custom Pardot fields are added to SF but not displayed on the lead and contact page layouts. To update, add them to your SF lead and contact page layouts

Question 15

What can be added in SF on the lead or contact page layouts that makes it easy to add SF leads or contacts to Pardot/easy to sync records if already exist?

Answer 15

Send to Pardot button

*user must be SSO enabled to use Send to Pardot button

Question 16

What does the Send Pardot Email allow SF users to do?

Answer 16

SF users that are assigned the Pardot permission set to send a Pardot tracked email from SF

Question 17

How do you give SF users access to Pardot data in SF?

Answer 17

Apply the Pardot permission set that is included with the AppExchange package to any user who accesses or uses Pardot data in SF

Question 18

When configuring Pardot for the SF-Pardot connector, map SF custom fields to Pardot custom fields so they can what?

Answer 18

sync back and forth

Question 19

True or False

IF your Pardot account was created after June 2016, allow multiple prospects with the same email address setting is enabled by default and it cannot be disabled.

Answer 19

True

Question 20

Why does Pardot restrict the import and sending to role-based email addresses by deafult?

Answer 20

Role-based email addresses often represent multiple recipients and they’re more likely to generate spam complaints