Pardot Basics

Question 1

For marketing with regards to Pardot, where does the funnel begin and end?

Answer 1

Begins with a visitor interacting with marketing materials and ends with qualified prospect getting assigned to sales

Question 2

What are the 5 steps in the marketing funnel?

Answer 2

Demand Gen
Conversion
Lead nurturing
Lead Qualification
Assign to Sales

Question 3

Describe the conversion step

Answer 3

Turning a visitor into a known prospect (email address associated to visitor usually through a form)

Question 4

What is the marketing funnel step where sending targeted messages at specific intervals based on a prospects actions and whether or not they’ve met certain qualifying criteria?

Answer 4

Lead nurturing

Question 5

What is the marketing funnel step where the threshold for when a prospect is ready to be assigned to a sales person for them to follow up?

Answer 5

Lead qualification

Question 6

In the last step of the marketing funnel, what does assign to sales leverage to determine if they are ready for sales?

Answer 6

Score and grade

Question 7

What is the foundation to ROI reporting in Pardot?

Answer 7

Campaigns

Question 8

True or False

Every prospect in Pardot has an assigned campaign that tells you the first marketing related contact they made with the company

Answer 8

True

Question 9

Recommended to use Pardot ______ with campaigns to track all the marketing touchpoints in a prospects journey. What is the goal of this?

Answer 9

automation

Better ROI reporting

Question 10

True or False

Items in recycle bin count towards usage limits

Answer 10

False

Do not count towards usage limits

Question 11

True or False

If a campaign is deleted, prospects associated with the campaign remain in the system and the tag of the deleted campaign is removed.

Answer 11

False.

Prospects are still tagged with the deleted campaign

Question 12

Before deleting a campaign, Pardot warns you if they are in use. What are your 2 options?

Answer 12

1. Delete assets
2. Associate them with another campaign

Question 13

True or False

Deleted prospect is restored when the SF record its syncing with is undeleted

Answer 13

True

If delete prospect in Pardot, you mist delete the associated leads and contacts in SF

Question 14

True or False

Tags are deleted permanently and don’t appear in recycle bin

Answer 14

True

Question 15

When a prospect is deleted, what can restore the prospect

Answer 15

Admin
System activities

Question 16

Which of the following is false when permanently deleting a prospect?

A. Pardot does not retain any info about the deleted prospect and can not be restored
B. Associated leads and contacts must be deleted from SF before deleting the prospect in Pardot
C. All associated engagement data with the deleted prospect remains
D. Deleting does not prevent the prospect from being created again

Answer 16

C

All associated engagement data with deleted prospect is removed

Question 17

True or False

Content files are deleted permanently and can’t be restored even though they appear in the recycle bin

Answer 17

True