Paper 3 Flashcards
Research Methods
Case study
Qualitative that can have quantitative data.
Characteristics
Detailed analysis that generates rich, in-depth data
Often uses method triangulation.
Often longitudinal.
Strengths
High ecological validity.
Enables to study theories/things that have not been studied
Limitations
Time consuming.
Often cannot be replicated.
Research Methods
Naturalistic Observation
Qualitative.
Characteristics
Natural situations without researcher interference.
Strengths
Highest ecological validity.
Allows data to be collected that may be unethical otherwise.
Limitations
Lack of reliability - observer bias.
Difficulty getting access.
Research Methods
Semi-structured interviews
Qualitative.
Characteristics
Open-ended and closed questions to give insight into people’s personal experience.
Interview guide before the interview.
Interview follows a script, but some flexibility.
Gives the subjective experience.
Strengths
Questions can be prepared.
Allows researchers to stay focused on research aim.
Useful in sensitive issues because themes can be fully explored.
Limitations
Data-analysis is time-consuming.
Need to consider reflexivity (process in researcher recognises their own assumptions/biases that are being brought into the study) and member checks (Verifies the interviewer correctly interpreted the interviewee).
Research Methods
Unstructured interviews
Qualitative.
Characteristics
Natural, authentic conversation - Completely expressing their authentic selves, in their language.
Gives the subjective experience.
Strengths
People can use colloquial language and talk freely.
Useful for gaining knowledge on sensitive issues.
Limitations
Time consuming for data analysis.
Limited in replicability because the researcher plays such a key role in creating that rapport.
Research Methods
Focus group interviews
Qualitative.
Characteristics
Semi-structured interview with 6-10 people.
The researcher plays the role of facilitator that can monitor discussion and guide it.
Gives the subjective experience.
Strengths
Less time consuming than unstructured/one-to-one interviews.
Creates more natural/comfortable environment than 1 on 1 interviews.
Limitations
More difficult to preserve anonymity and confidentiality.
Research Methods
True experiments
Quantitative.
Characteristics
Participants are randomly allocated to condition (IV)
Aims to test a hypothesis.
Highly controlled environment (isolation of IV).
Strengths
Random allocation helps to reduce equally distribute individual differences across conditions.
High internal validity - causal relationship.
Highly standardised procedures make it easier to replicate/repeat/reproduce.
Limitations
Low ecological validity - Artificial setting.
Research Methods
Field experiments
Quantitative.
Characteristics
Done in a more everyday environment.
Still manipulation of IV by researcher but in real-life setting.
Aims to test hypothesis.
Strengths
Higher ecological validity - Conducted in real-life setting.
Limitations
Less control over extraneous variables that might bias results.
Research Methods
Natural experiments
Quantitative.
Characteristics
No control over IV - naturally occurring.
Conducted in participants’ natural environment.
Strengths
Higher ecological validity for experiments.
Can be used in potentially unethical scenarios.
E.g. studying the effects of trauma or war in different populations.
Limitations
No control over extraneous variables that may bias results.
Very hard to replicate.
No random allocation.
No IV manipulation - No causal relationship.
Research Methods
Quasi experiments
Quantitative.
Characteristics
Participants not randomly allocated to IV - Grouped based on pre-existing trait/characteristic.
E.g. gender, ethnicity.
Hypothesis generated.
Not causal - Shows correlation.
Strengths
Clearly measured DV.
Still controlled.
Allows for variables to be studied experimentally that cannot be manipulated.
Limitations
No random allocation - Hard to establish causality.
Research Methods
Correlational studies
Quantitative.
Characteristics
Offers statistic evidence for relationships - Descriptions and predictions about human behaviour.
Unmanipulated co-variables (no IV/DV)
Determines whether or not co-variables relate to each other.
Strengths
Useful for investigating variables that are impossible, unethical, or impractical.
Predictive capabilities.
Limitations
Does not establish causation.
Bidirectional ambiguity.
Research Methods
Surveys
Quantitative with some qualitative data.
Characteristics
Gathers quantitative and qualitative data (categorised as quantitative by IB).
Open/closed questions.
Rating/Like scales.
Time efficient, cost effective (online accessibility).
Gives the subjective experience.
Strengths
Large amount of data - Larger the data set, more reliable.
High generalisability.
Limitations
No variable manipulation - No causal relationship.
Social desirability.
Research Methods
(Observational) Covert
Participants don’t know they are being observed
(Observational) Overt
Participants know they are being observed.
Sampling Techniques
Probability Sampling
Everyone has equal chance of getting sampled
Sampling Techniques
Non-probability sampling
Participants are not chosen randomly from a target population.
Sampling Techniques
Random sampling
Probability sampling.
The process where every member in the target population has an equal chance of being selected.
Strengths
Easier to generalise (depends on sample size), assumed representativeness.
Aims to reduce selection bias.
Limitations
Can be time consuming or not possible for some samples.
Sampling Techniques
Convenience sampling
Non-probability sampling.
The process of selecting people who are able to participate in the study at a given time.
Strengths
It is easy, quick, cost-effective when accessing people who are readily available.
Limitations
Not statistically generalisable to the target population because the sampling technique is biased in several ways.
Selection bias may mean that certain people are selected (or agree to selection).