Paper 2- Topic 3- Socio-cultural Influences

Question 1

What is a Socio-economic group?

Answer 1

A group that splits people according to their job or profession

Question 2

Name the what are the 3 elements of ‘the golden triangle’?

Answer 2

Commercialisation
Media
Sport

Question 3

What are the advantages of commercialisation for the sponsor (6)?

Answer 3

Excellent and relatively inexpensive advertisements of their products-
Media can show products in advertisements during breaks in play
brand
Brand names can be seen around venues and on performers clothing
during activity
Raised awareness of brands leading to increased sales
Product associated with high-quality performance or health and fitness, giving brand high status
Increased media hype about an event = greater viewing numbers = more exposure for the sponsors

Question 4

What are the disadvantages of commercialisation for sponsors (4)?

Answer 4

The media may not get a high number of viewers
The company doesn’t get the amount of exposure they wanted
The player/team does not perform well
A player becomes a bad role model and is associated with bad things which associates the sponsors with them

Question 5

What is sportsmanship?

Answer 5

Where players display good conduct and do not resort to trying to win by unfair means

Question 6

What is gamesmanship?

Answer 6

Bending the rules to gain an unfair advantage

Question 7

What is deviance in sport?

Answer 7

Unacceptable behaviour against the rules of sport attempting to get away with cheating

Question 8

Why do some elite performers resort to deviance (6)?

Answer 8

For prizes
For fame
For sponsorship
For money
To get promotion to a higher team
Due to pressure from coach/peers