Packaging Flashcards
1
Q
Whys is Packaging important?
A
For protecting the product, but also links closely to how it’s promoted.
2
Q
Advantages of Packaging
A
Protects product during delivery
Can make product attractive
Can inform the customer how to successfully use the product
Can provide nutritional info and health guidance
Can increase the shelf life of a product
3
Q
Disadvantages of Packaging
A
Packaging can be copied by own brands
Pressure to use environmentally friendly packaging may lead to higher cost
If packaging is littered it could create a negative reputation
