Marketing Mix Flashcards
1
Q
What are the 4P’s?
A
Product
Price
Place
Promotion
2
Q
What is a Product?
A
The good or service which is sold to customers.
3
Q
What is Price?
A
The amount charged to customers for a product.
4
Q
What is Place?
A
Where the product is sold to customers.
5
Q
What is Promotion?
A
How customers are informed, persuaded, or reminded about products.
