P2 Chp 6 Considering Company-Specific Context Flashcards
What is the learning objective associated with considering company-specific context? (two main elements)
COMPARE industry peers’ sustainability performance in light of their external
operating context (e.g., business climate, economic climate, regulatory climate,
operating location[s]) and in the context of their management and governance
decisions (e.g., strategic decisions and risk management)
While ___________ can help improve data’s usefulness by modifying it to be more comparable, ______________ information can shed additional light on both absolute and __________ data.
While normalization can help improve data’s usefulness by modifying it to be more comparable, contextual information can shed additional light on both absolute and normalized data.
What are three types of contextual information (not reports) that can improve the accuracy and completeness of analysis?
-a company’s operating environment
-strategy
-historical performance
Consider the following data and compare company A and company B as it relates to considering company-specific contextual information:
PROCESSED FOODS INDUSTRY FOOD & BEVERAGE SECTOR
CUSTOMER WELFARE Health & Nutrition FB-PF-260a.1: Revenue from products labeled and/or marketed to promote health and nutrition attributes
METRIC COMPANY A
Year 1 Year 2 Year 3
Total revenue (million $) $4,132 $4,555 $4,786
Revenue from products labeled and/or marketed to promote health and nutrition attributes (million $) $413 $502 $479
Percent revenue from products labeled and/or marketed to promote health and nutrition attributes 10% 11% 10%
COMPANY B
Year 1 Year 2 Year 3
$7,124 $7,333 $7,893
$1,197 $2,053 $2,447
25% 28% 31%
Consumers, regulators, and other key stakeholders have increasingly scrutinized
the health and nutrition attributes of processed foods, which has resulted in growing markets for products with health and nutrition-related attributes (e.g., artificial additives, fat and sodium content, etc.). Companies in the industry may be able to better position themselves to capture new market share and manage regulatory risk by aligning their product mix with this market trend.
Without additional context,
a user would likely conclude that Company A lags behind its peer on this topic. However, if the company recently launched a line of organic foods that is not yet reflected in its latest disclosure, a user of the data would benefit from considering the potential impact this new line could have on the firm’s performance. With this knowledge, a user might deem Company A to be more competitive against peers than the most recently available data might otherwise indicate.
Explain the contextual information for these three companies
ELECTRICAL & ELECTRONIC EQUIPMENT INDUSTRY RESOURCE TRANSFORMATION SECTOR
ENERGY MANAGEMENT
RT-EE-130a.1: Total energy consumed, percentage grid electricity, percentage renewable
RT-EE-000.A: Number of units produced by product category
RT-EE-000.B: Number of employees
METRIC
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5
Company A
Total energy consumed (GJ) 873,098 880,435 893,200 891,908 750,098
Number of units produced by product category 45,952 47,591 48,290 49,006 41,670
Energy consumed per unit produced (GJ per unit) 19 18.5 18.5 18.2 18
Company B
Total energy consumed (GJ) 1,230,093 1,220,766 1,200,032 1,110,000 1,088,208
Number of units produced by product category 72,358 70,975 71,430 66,564 65,162
Energy consumed per unit produced (GJ per unit) 17 17.2 16.8 16.7 16.7
Company C
Total energy consumed (GJ) 990,870 1,003,455 1,108,088 1,230,077 1,280,987
Number of units produced by product category 60,790 62,716 71,490 79,360 83,181
Energy consumed per unit produced (GJ per unit) 16.3 16 15.5 15.5 15.4
A company in this industry may have been a laggard in total energy consumption relative to its peers, and then it might suddenly report better performance compared to both its peers and its own past performance. If normalized data confirms the improvement, a user might conclude the company has greatly improved its energy efficiency.
However, it is important to understand what factors contributed to the change and whether these factors are short term and fleeting or if they represent a trend indicating operational improvements that are likely to continue. If the change is simply a blip—say, a factory has been shut down for an extended period to retool for a new product but does not have significant energy efficiency improvements planned—then the user might conclude that the company is likely to return to its previous standing as a laggard in energy efficiency.
Though total energy consumption markedly decreased in Year 5 for Company A, the company also experienced a drop in production, and its normalized energy consumption per unit produced did not significantly improve. Despite the year-over-year improvement, users may not change their long-term view of the company’s energy management relative to its peers
_________metrics can provide important
context when used alongside ___________
metrics.
Qualitative metrics can provide important context when used alongside quantitative metrics.
Since _______ metrics include no numerical data and cannot be normalized, _____________ analysis provides an important tool for gaining a more complete and accurate snapshot of relative performance.
Since qualitative metrics include no numerical data and cannot be normalized, contextual analysis provides an important tool for gaining a more complete and accurate snapshot of relative performance.
Where are three common sources of contextual / qualitative information?
- narrative information in company reports, such as annual reports, quarterly presentations, and sustainability reports
- unstructured data from third parties such as news outlets and industry briefings
- industry reports, which can include sell-side reports
To effectively evaluate company context, it is helpful to revisit the frameworks introduced in Part I. Recall that two main lenses can be used to evaluate if any industry standards apply to a company beyond its primary industry, and if any sustainability topics within those standards are or are not likely to be relevant given its differences with the typical company in its industry.
What are the “two lenses”? (three answers)
The first lens focuses on internal operating factors, including a company’s main revenue streams and inputs for value creation.
The second lens focuses on external operating context, such as business climate, regulatory climate, and other factors. Users can additionally support analysis using a third lens to analysis: a company’s governance and management practices, which can be thought of as the crucial interface between internal operations and external environment that ultimately dictates company performance.
Which two (of three total) lenses can be leveraged to build a strong contextual understanding of sustainability performance?
- external operating environment
- governance and management practices
When considering a company’s operating environment, there are four categories of important factors. Name the four and the examples / subcategories underneath each.
Business Climate
Economic Climate
Regulatory Climate
Operating Location(s)
Business Climate:
*Competitive drivers including competition for resources
*Peer behavior
*Pricing power
*Technological innovation
*Expectations of key stakeholders
Economic Climate
*Commodity prices
*Taxes, inflation, interest rates, etc
Regulatory Climate:
*Current regulation
*Future regulation
*Enforceability and severity of penalties
Operating Location(s)
*Exposure to environmental changes
*Availability of natural resources
*Local ecosystem changes
Understanding the differences in operating environment between a company and its competitors can help explain differences in ________ performance on a metric, including _______ performance of normalized data, and can help inform assumptions regarding _____ ________ performance.
relative performance on a metric, including relative performance of normalized data and can help inform assumptions regarding projected future performance.
While it is helpful to define the components that together make up a company’s operating environment, it is important to remember that these characteristics, too, are often ________________
interrelated
Recall that a company’s business climate / environment is defined by ______ _____, _______ of industry peers, expectations of non-investor_________, and broader industry _______.
Recall that a company’s business climate / environment is defined by competitive landscape, behaviors of industry peers, expectations of non-investor stakeholders , and broader industry trends.
For a business to achieve a sustainable competitive advantage, it must have a clear understanding of the factors that drive competition in its industry. Name the two ways that competition within an industry is typically shaped.
- the number of competitors (i.e. how concentrated the market is)
- the extent to which competitors provide comparable products or services (i.e. the presence of substitutes)
What concerns get raised where companies have concentrated market power?
Antitrust concerns given they are exposed to risks related to anti-competitive practices
What might you conclude about the performance between these two companies? What if they focused on the same or different market segments?
The SASB Standard for the Auto Parts industry includes the following disclosure topic and associated metric:
AUTO PARTS INDUSTRY TRANSPORTATION SECTOR
CATEGORY: COMPETITIVE BEHAVIOR
Disclosure Topic Sustainability Accounting Metric(s) Competitive Behavior
TR-AP-520a.1:Total amount of monetary losses as a result of legal proceedings associated with anti-competitive behavior regulations
Say that two companies in the Auto Parts industry report the following information on this metric:
COMPANY A COMPANY B
Total amount of monetary losses as a result of legal proceedings associated with anti-competitive behavior regulations (JPY)
¥1 billion ¥0
A user might conclude that Company B, with no fines, has performed better on this topic. But what if the two companies focus on different industry segments? Say that Company A is one of seven major transmission manufacturers and that no single company dominates the segment. Meanwhile, Company B dominates the auto glass market and has only a single competitor. In this case, a user might conclude that Company B still faces a significant risk of anti-competitive behavior because it operates in an oligopolistic market. A user of the data needs to delve deeper to understand each company’s risk management practices and policies for preventing anti-competitive behavior in order to better assess its relative risks.
The actions of peer companies, or competitors, in an industry may ______ or ________ shape a company’s sustainability performance.
may directly or indirectly shape a company’s sustainability performance
Name four ways that peer behavior can shape the way investors and other stakeholders interpret a single company’s performance. (competitive behavior)
*competing for talent or other limited resources
*racing to develop new innovations
*competing on margins
*disclosing information on material topics itself
If a company is a(n) _________ on a certain sustainability topic, a user would likely benefit from understanding the factors that influence peer performance as well as the company’s _______ performance.
If a company is a(n) outlier on a certain sustainability topic, a user would likely benefit from understanding the factors that influence peer performance as well as the company’s unusual performance.
What is the following an example of?
If Company A discloses marginal improvements while peers are disclosing significant improvements on the same topic, then the industry dynamic could be shifting in such a way that Company A may lose market share.
Peer actions can also shape how a user interprets expected future performance.
Company A may actually lose market share despite taking action to improve its own performance.
Consider the following and explain why this disclosure topic applies to this industry, as well as interpret the following company results if Company B released new product offerings.
BUILDING PRODUCTS & FURNISHINGS INDUSTRY CONSUMER GOODS SECTOR
CATEGORY: PRODUCT QUALITY & SAFETY
Disclosure Topic Sustainability Accounting Metric(s)
Management of Chemicals in Products
CG-BF-250a.2:
Percentage of applicable products meeting volatile organic compound (VOC) emissions and content standards
Companies A and B report the following data:
PERCENTAGE OF APPLICABLE PRODUCTS MEETING VOLATILE ORGANIC COMPOUND (VOC) EMISSIONS AND CONTENT STANDARDS
YEAR 1 YEAR 2
Company A 88% 87%
Company B 84% 65%
In many jurisdictions, building products manufacturers must ensure that their products meet relevant standards for emissions of harmful chemicals. Such standards are often required for the product to be legally offered for sale. In addition, consumers increasingly base their purchasing decisions on the perceived safety of products.
Company B appears to have suffered a large setback regarding adherence to VOC standards, potentially compromising future sales. Company A shows little change and appears to be the stronger competitor. However, additional narrative disclosure reveals that in Year 2, Company B launched a new suite of office furniture products, substantially increasing its product offerings. The company was unable to meet VOC standards for all the new products, given time constraints, as conducting the necessary testing, verification, and documentation takes a considerable amount of time. However, the company made a substantial commitment in R&D to meet standards across all product lines. Certifications to VOC standards are expected to be completed early in Year 3, at which time the company expects more than 95 percent of its products to comply. With this contextual information, a user’s understanding of Company A’s future performance may change, as its competitive position relative to Company B’s is not quite as strong as the data indicates on a stand-alone basis.