P1 SOCIAL INFLUENCE Flashcards
Asch!!
1. How many men were tested?
2. How many critical trials?
3. Overall conformity %?
4.What % conformed at least once?
- 123 American men
- 12 out of 18
- 36.8%
- 25% (75% never conformed)
What 3 variables did Asch investigate after his baseline study?
- Group size
- Unanimity
- Task difficulty
Why does an increase in task difficulty increase conformity?
Informational social influence
What are the 3 types of conformity?
- Compliance
- Internalisation
- Identification
What are the 2 explanations of conformity?
- Informational social influence
- Normative social influence
Whose study supports NSI as an explanation of conformity?
Asch
Name 2 potential limitations of Asch’s studies?
- Artificial situation & task
- Gender & Culture bias
- Ethical issues
- Lacks temporal validity = child of the times
Whose study on ‘easy’ and ‘hard’ maths problems supports the concepts of ‘task difficulty’ and ‘ISI’?
Lucas et al (2006)
How were Zimbardos participants deindividuated?
Through the use of uniforms
What did Zimbardo control before his SPE to increase the validity of his findings?
Only chose emotionally stable participants to take part and these were then randomly assigned roles = rules out results being affected by individual participant variables
Name a criticism of Zimbardo’s SPE?
- Ethics
- Lack of realism eg ‘Cool Hand Luke’ comment from a guard suggests demand characteristics
- Exaggerates conformity to social roles = 2/3 of guards were not brutal
Milgram!!!
1. Who were the participants?
2. What task were the learners asked to do?
3. What % went to both 300V and all the way to 450V
4. Before the study what % of participants did Milgram expect to go to 450V?
- 40 American men (aged 20-50)
- Memory task = remembering pairs of words
- 100%; 65%
- less than 3%
Sheridan & King’s ‘electric shock’ study on which animal supports Milgram’s findings on obedience?
Puppies
Why does Gina Perry (2013) suggest Milgram’s study has low internal validity?
She listened to the Milgram tapes and found only 50% participants thought the shocks were real. Of these 2/3 were disobedient (didn’t go all the way)
What 3 situational variables did Milgram investigate?
- Proximity
- Uniform
3 Location