P1 Section A (Social Influence - Conformity) Flashcards
What is conformity (changes)
Conformity is a form of social influence whereby a person changes their behaviour to fit in with a group
What is the Asch Effect
the Asch Effect is the influence of the group majority on an individuals judgement
What are Deutsch and Gerard (1955) two motivations to conform
Deutsch and Gerard (1955) two motivations to conform are normative social influence and beliefs informational social influence
What are Kelmans (1958) three types of conformity
the three types of conformity are internalisation, identification and compliance
What is internalisation
Internalisation is when an individual changes their behaviour to fit in publicly and changes private views or behaviour
What is identification
Identification is when someone changes their public behaviours and private beliefs temporarily because membership of a group is desirable, but private views revert
What is compliance
Compliance is when an individual changes their behaviour in public but not privately
What is informational social influence
informational social influence is when an individual conforms as they do not know what to do or if they are incorrect to look to others who seem knowledgeable, often leading to internalisation
What is normative social influence
normative social influence is when an individual conforms in order to fit into a group of gain approval
What type of social influence did Aschs line study look at
Aschs line study looked at normative social influence
How was Asch’s line study carried out
Asch’s line study was carried out by showing a group of 123 male Americans a series of lines at different lengths and then asked to identify which line was the closest in length to a given line after hearing confederates choose an incorrect line
How many percent of participants conformed to group pressure in Aschs line study at least once by choosing incorrect line
75% of participants conformed to group pressure in Aschs line study at least once by choosing incorrect line
What factors influenced conformity in Aschs line study
The factors which influenced conformity in Aschs line study were size of the majority, difficulty of the task, number of dissenters (unanimity) and whether participants responded in public or private
What happened to conformity in Aschs line study when size of majority increased
When size of majority increased in Aschs line study, so did conformity
What was a weakness of Aschs line study (ecological, can’t)
a weakness of Aschs line study was that it lacked ecological validity because it was artificial and can’t be generalised to real-life situations
How is Aschs line study andocentric and ethnocentric
Aschs line study androcentric and ethnocentric as the sample was all males and all white
What is a strength of Aschs line study
A strength of Aschs line study is that it was done in a lab so the experiment could be repeated easily and extraneous variables could be limited
How did Asch say confidence influences conformity
Asch said confidence influences conformity as they are able to not conform since they don’t succumb to group pressure