P1: Memory Flashcards
ao1: working memory model
Proposed by Baddeley and Hitch
-alternative to MSM.
-emphasises the workings of STM and give more complex explanation of STM
The Central Executive - acts as a filter, which info in the environment is attended to. Processes info in all sensory stores and directs info to the slave systems. Limited capacity, only limited info at a time
Phonological loop - auditory info
-an acoustic store, confusions can occur here with similar sounding words
-capacity of 2 seconds
1. phonological store - words you hear
2. articulatory process - allows maintenance rehearsal
Visuo-Spatial Sketchpad - what info looks like and how its layed out
Subdivided by Logie:
1. visual cache - visual material
2. inner scribe - handling spatial relationships allowing people to successfully interact with the environment
Episodic buffer (added by Baddley)
-third slave system, links info across the two other domains
-extra storage space for visual and acoustic info
Ao3: Working memory model: Strength - The dual task technique
Baddeley and Hitch - The Dual Task Technique
-Aim: if participants can use different parts of working memory at the same time
-Method: Asked participants to simultaneously follow a moving point of light and descrive the angles on the letter F ( both are visual tasks using the visuo-spatial sketchpad), or to follow a light and perform a verbal task
-Conc: verbal task made use of the phonological look and visual made use of the VSS, suggesting we can perform two tasks at the same time as long as they are using two different sub-systems
Eval: conducted under artifical lab conditions which lack mundane realism - argued the studies tell us little about the functioning memory of everyday life
Ao3: Working memory model: Strength - Case Study - Shallice and Warrington 1970
KF - in 1970, KF was in a motor cycle accident resulting in brain damage. He remembers words better visually rather than when they are spoken. This suggests his phonological loop may be damaged but his VSS still intact.
Ao3: Working memory model: Strength - RLA
Baddeley presented evidence that the phonological loop plays a key role in the development of reading skills, and that this loop may not be fully operative in some children with dyslexia
Ao3: Working memory model: Weakness: Central Executive
WMM places great emphasis on the role of the CE in functioning of STM
-however, nature of it is very vague and therefore difficult to study
Shah (1996) hypothesised that the central executive may be even further subdivided into seperate systems controlling visual and auditory information, however, this is still unclear
Eslinger and Damasio studied EVR, who had a cerebal tumour removed. Although he performed well on reasoning, he had poor decision-making skills
-Suggests the function of CE is more complex than originally thought and may consist of subcomponents
Ao3: Working memory model: Weakness: case studies
-Some of the key evidence for the WMM comes from case studies of individuals who have suffered serious brain damage bringing problems with using such evidence.
-Firstly, process of brain injury is traumatic, which may in itself change behaviour so that a person performs worse on certain tasks.
-Second, such individuals may have other difficulties such as difficulties paying attention and therefore underperform on certain tasks.
- therefore, these limitations undermine the extent to which we can rely on studies of patients with brain damage to eval the WMM
ao1: explanations for forgetting: 2 types of interference
-occurs when two pieces of info interact with eachother, resulting in both or one piece of info being forgotten or distorted
-interference between memories make it harder for us to locate them = forgetting
Two types of forgetting
1. proactive - older memory interferes with new, e.g teacher has learned so many names in past she has difficulty remembering names of current
2. retroactive - new memory interferes with old - e.g. teacher learned so many new names this year has trouble remembering those of the past
ao1: explanations for forgetting: Muller and Pilzecker - retroactive interference
-gave participants a list of nonsense syllables to learn for 6 mins, and after retention interval, asked participants to recall lists
-performance reduced if participants had been given an intervening task between initial learning and recall
-intervening task produced RI, later task intervened with what had previously been learned
ao1: explanations for forgetting: effects of similarity - McGeoch and McDonald
-interference is worse when memories are similar, as discovered by McGeoch and McDonald. They investigated RI by changing the amount of similarity between 2 sets of materials.
Participants had a team learn a list of 10 words until they could remember them with 100% accuracy. Then learned a new list
There were 6 groups of participants who had to learn different types of lists e.g.
group 1 - synonyms, group 2, nonsense syllables, g3 - 3 digit numbers
findings - when recalling, performance depended on the nature of the second list, most similar material produced worst recall
ao3: explanations for forgetting - interference: interference only explains some situations of forgetting
-interference isnt common
-pieces of info need to be similar for it to work and this isnt the case in everyday life
-suggests interference is relatively unimportant explanation and other theories are needed to provide a complete explanation of forgetting
ao3: explanations for forgetting - interference: evidence from lab studies
One issue is that most of this research has been lab-based and often used rather artificial lists of words. The findings may not apply to everyday uses of memory. In addition participants may lack motivation to remember the links in such studies and this may allow interference effects to appear stronger than they really are.
This means research is low in ecological validity
ao3: explanations for forgetting - interference: real world application to advertising
theres research on the effects of interference when people are exposed to adverts from competing brands within a short time period.
-Danaher et al found that both recall and recognition of an advertiser’s message were impaired when participants were exposed to two advertisements for competing brands within a week.
= suggests that should change exposure to an advertisement on one day rather than a spread over a week thus reducing effects of interference, and could potentially save advertisers money and enhance effectiveness of campaigns
ao3: explanations for forgetting - interference: interference effects may be overcome using cues
Tulving and Psotka gave participants five lists of 24 words, each list organised into six categories.
The categories were not explicit but it was presumed that they would be obvious to participants
-Recall was about 70% for the first word list but this fell as participants were given each additional list to learn, presumably due to interference.
-However, at the end they were given a cued recall test - they were told the names of the categories as a clue. Recall rose again to about 70%.
= This suggests that the effects of interference can be reduced with cues
ao3: explanations for forgetting - interference: individual differences
There is evidence that some people are less affected by proactive interference than others. Research has shown that individuals with a greater working memory (WM) span were less susceptible to proactive interference. The researchers tested this by giving participants three word lists to learn. Those participants with low working memory spans showed greater proactive interference when recalling the second and third lists than did participants with higher spans. A further test suggested that having a greater working memory span meant having greater resources to consciously control processing and counteract the effects of proactive interference.
= this suggests that the effects of interference may not be applicable to everyone
ao1: explanations for forgetting - retrieval failure
-because of insufficient cues. When infon is initially placed in memory, associated cues are stored at the same time. If these cues are not available at the time of recall, you may forget the memory.
Encoding specificity principle (ESP)
Tulving (1983) reviewed research into retrieval failure and discovered a consistent pattern to the findings. He summarised this pattern in what he called the encoding specificity principle. This states that if a cue is to help us to recall information it has to be present at encoding (when we learn the material) and at retrieval (when we are recalling it). It follows from this that if the cues available at encoding and retrieval are different (or if cues are entirely absent at retrieval) there will be some forgetting.
Tulving and Pearlstone (1966)
* Participants had to learn 48 words in 12 categories (eg: fruit-apple).
* There were 2 different recall conditions: free recall and cued recall.
* Free recall condition = 40% of words were recalled
* cued-recall condition = 60% of words were recalled
= cues that have been explicitly or implicitly encoded at the time help to aid recall