P and G Flashcards
1
Q
Why did P and G desire an improved product?
A
Marketing requested development of more effective grease removing solution.
2
Q
What chemical was identified as an additive and who were the main stakeholders?
A
LAS was used in different products as an effective grease remover. Stakeholders were operators, engineering and formulation chemists.
3
Q
What did interviews yield?
A
LAS was harder to process unless granualted.
