General Flashcards
What is the generic design process?
- Product planning.
- Identify customer needs.
- Establish product specifications.
- Generate product ideas.
- Select product ideas.
- test and manufacture.
What are the stages of product design?
- Identify customer needs.
- Set product specifications.
- Generate appropriate ideas.
- Select ideas.
- Test and manufacture.
What are the stages of process design?
- Batch vs continuous.
- Input to output structure.
- Reactors and recycles.
- Separations.
- Heat integration.
What is a functional organisation structure?
A functional organisation structure is the separation of teams by process. e.g. design, manufacturing, marketing.
What is a project organisational structure?
A project organisational structure is where teams are responsible for the entirety of a product/project.
What is a matrix organisational structure?
A matrix organisational structure is a mixture of functional and project structure. e.g. lightweight and heavyweight.
What is a lightweight project organisational structure?
Functional structure with smaller teams/individuals responsible for carrying out a project/product throughout sectors.
What is a heavyweight organisational structure?
Project organisational structure with individuals/small teams responsible for individual sectors.
What are the typical characteristics of a functional organisation?
- Sequential procedure.
- Liked by large industries.
- Process intensive.
- manufacturing heavy investment.
What are the typical characteristics of a project organisation?
- Mission based.
- Projects have sector based support teams.
- Fast moving.
- Synergy.
What 5 steps are considered during product planning?
- Identify opportunities.
- Evaluate and prioritise projects.
- Allocate resources and plan timing.
- Complete pre-project planning.
- Reflect on results and process.
What should be considered when releasing a product?
- Timing of product introduction.
- Technology readiness.
- Market readiness.
- Competition.
What is included in a mission statement?
- Product description.
- Benefit proposition (why should people buy product).
- Key business goals.
- Target market.
- Assumptions and constraints.
- Stakeholders.
What stimulates need in the market?
Market pull and technology push.
What is a case of market pull?
Paracetamol
- Customers desired cheaper and more affordable products.
- Process intensification allowed for lower manufacturing costs.
What is a case of tech push?
Mobile phones
- Advancements in tech have meant smart phones can continuously improve.
- Smaller more powerful processors decrease phone size and increase product quality.
Who are the main stakeholders when considering customer needs?
People who 1. Use 2. Buy 3. Sell 4. Service the product.
Why are lead users important?
- Advanced needs.
- Ahead of the market.
- Have the most to gain.
- May have an understanding of possible product improvements.