Ownership of The Mass Media Flashcards
How many companies own the global media?
very few
how does the small ownership affect the media?
They control the types of media we consume as an audience, based on the beliefs those owners have.
What is the total value of the big 6?
430 billion $
Who are the big 6?
Comcast, Disney, National Amusements, News Corp, Time Warner, Sony.
What are the top 2 earners of the big 6, how much do they make?
Comcast - $148.2 billion
Disney - $88.1 billion
Who is the lowest earner of the big 6?
Sony - $34.1 billion
What is media ownership also known as?
Media consolidation or Media convergence
What is the concentration of media ownership?
It is when there a fewer individuals/companies controlling shares of the mass media
What does consolidation mean in terms of mass media?
When media companies come together as a result of the same ownership
What is eyeball democracy?
The media is primarily interested in profit, which is a result of ratings audiences vote with their eyeballs if they watch it it stays on the air, if they don’t watch it it goes away (for example if no one watched Love Island it would no longer be on tv)
Is eyeball democracy a positive or a negative of mass media ownership?
Positive
What is the media diversity argument?
There are so many different outlets these days (thousands of stations, tv, radio, alt newspapers, the internet) that it doesn’t really matter if only a few people own the media. There is plenty of opportunity for everyone to have a voice.
