Media Theories Flashcards
1
Q
What are the two competing perspectives?
A
Marxism and Pluralism
2
Q
What is Marxists view on ownership?
A
Capitalist owners control cultural images that influence the public.
3
Q
What class do Marxists say promote norms and values?
A
Ruling Class
4
Q
Are Pluralists for or against Marxists view?
A
Against
5
Q
What do pluralists claim?
A
The audience are in control of the media- due to increased interactivity and attention to ratings.
6
Q
Who thinks that the audience are in control of the media?
A
Pluralists
7
Q
Who thinks capitalist owners use cultural images to influence the public?
A
Marxists
8
Q
A
