Ownership And Control Within The Media Flashcards
What view is the Pluralist view?
Consensus
What view is the post Modernists view?
Conflict
What view is the Marxist View?
Conflict
What view is the Neo-Marxist view?
Conflict
What do Pluralists say about Ownership and Control within the Media?
the content is driven by consumers not owners.
What do Post Modernists say about Ownership and Control of the Media?
claims we live in a media saturated society where the line between the media and reality has become increasingly blurred.
What do Marxists say about the ownership and control of the new media?
argue that the very few members of the ruling class are the ones who own the majority of the media and use it to their own interests.
What do Neo-Marxists say about the ownership and Control of the new media?
they argue that the owners of the media exert a subtle influence rather than a direct one
What are the key sociologists within Pluralism?
Whale(1997)
What are the Key sociologists within postmodernism?
Baudrillard (1994)
What are the key sociologists within Marxism?
Miliband(1973)
What are the Key sociologists within neo Marxism?
Gramsci