New media and their significance Flashcards
What does the term ‘mass media’ mean?
Refers to those forms of communication that transmits information,news, and entertainment to mass audiences.
What is an example of mass media’s?
Traditionally done by newspapers, magazines, radio,cinema and music.
What does the term ‘new media’ mean?
Refers to the emergence of new forms of communication that have appeared in the last 25 years.
What is an example of new media?
Laptops, computers, tablets, smartphones, digital televisions, and texting
What are the characteristics of the new media?
Digitalisation Technological convergence Economic convergence Cultural convergence Interactivity Choice Participatory culture Collective intelligence
What is digitalisation?
The growth of digital technology in the 1990s resulted in changes in the way information is stored and transmitted. All information, regardless of format is now converted into binary code.
What is technological convergence?
Digitalisation resulted in the convergence of different types of information e.g. text, photographs video,film, voices and music. It is now possible to watch television and films, to take photographs.
What is economic convergence?
The coming together of different devices. For example, you can watch films and phone a friend on a mobile.
What is cultural convergence?
The change in the way that members of societies interact with each other.
What impact has cultural convergence had on your family?
Interactivity
Choice
Participatory culture
Collective intelligence
What is interactivity?
Where the internet gives people a choice to select the stories they want to read or watch,in the order they want or to read watch them. The ability for the new media to respond to the users input.
What is choice?
It means that today’s new media audience has a greater degree of choice to what they do.
What is a participatory culture?
When the users actively collaborate with the new media and other users by uploading content.
What is collective intelligence?
Where everyone puts their ideas and combine skills.
What contributes to a digital divide?
Class
Age
Gender
How has age affected the digital divide?
Younger people tend to use the internet’s and new media more than older generations, simply because they don’t know how to use it.
How has class affected the digital divide?
It has been suggested that the poor are excluded from new media because they cannot afford, whereas the middle and higher class can afford the technology.
How has gender affected the digital divide?
Males are more likely to use their technology for gaming whereas women and likely to use tot to talking to people and shopping online
What are neophiliacs?
They are optimistic about the spread and influence of new media technologies.
How do the neophiliacs think new media is beneficial to society?
Increased consumer choice
An e-commerce revolution
Revitalising democracy.
What do neophilliacs argue about increased consumer choice?
People can choose from a number of different of media delivery systems. For example,people may choose to buy music in CD form or to download it from ITunes.
What do neophilliacs argue about the e-commerce revolution?
E-retailers have been successors such as Amazon and EBay have undermined all the high street sales for books,films and music.
What do the neophilliacs argue about revitalising democracy?
Gives a voice to those who usually goes unheard.
Who are the cultural pessimists?
They have a negative view on the new media. And that it is leading to bad consequences
