Ownership and control of the mass media

Question 1

What is allocative control?

Answer 1

Owners employ people who share similar political/ideological views who will run the types of stories that the owners would approve of

Question 2

What is the term used to describe the types of wider topic/issues covered by a media organisation

Answer 2

Agenda setting

Question 3

Who claims that even though governments have the power to limit the controls of media owners they don’t as they need their support to gain and keep power?

Answer 3

Tunstall & Palmer (1991)

Question 4

What is it called when content is not controlled by the state?

Answer 4

editorial independence

Question 5

What is market mechanism?

Answer 5

media corporations are in competition and are profit seeking businesses and therefore need to please their audience so that their profits won’t fall

Question 6

What is operational control?

Answer 6

when owners are involved in the day to day running of the media company