Ownership and control - Media

Question 1

ownership

Answer 1

• the ownership and control of the media is becoming more concentrated
• fewer and fewer people own and control media outlets
• audiences are starting to experience a lack of choice and alternative media sources.
• there are seven main factors that have contributed to this decline of choice.

Question 2

Reasons one and two

Answer 2

concentration of ownership
- the mass media is owned and controlled by a small number of individuals and transnational companies.
Horizontal integration
- large media companies own various types of media.

Question 3

Reasons three and four

Answer 3

global conglomeration
- this is where media companies operate in the global market. e.g. producing newspapers in many countries
diversification
- this is when companies branch out into new areas to spread their name/products.

Question 4

Reasons 5 and 6

Answer 4

Vertical integration
- this is where companies want to maximise their profits by controlling all aspects of the industry
technological convergence
- several technologies are put together in one product e.g. smart phones

Question 5

reason 7

Answer 5

synergy
- media companies sell their products in different formats
- a film will also be a video game, the soundtrack will be released as an album, toys and action figures are manufactured.