Globalisation - Media

Question 1

postmodernism

Answer 1

globalisation is the increased interconnectedness of societies and the decline in national borders. As a result, globalisation is making the world a smaller place. there are many consequences of globalisation for the media.

Question 2

postmodernism identity

Answer 2

• the media has become more influential in shaping our identities
  the media also defines our lifestyle such as what we wear and eat

Question 3

community

Answer 3

• we are no longer part of ‘real’ communities but proto-communities such as facebook, or via shared interests like soap opera viewerships.

Question 4

individualism

Answer 4

• we no longer look at grand theories such as science or marxism to explain the world, instead we are now individuals who are able to pick and mix our own styles and tastes from a wide variety of options

Question 5

globalisation

Answer 5

• increased interconnectedness of societies and the decline in national borders.
• as a result, globalisation is making the world a smaller place
• there are many consequences of globalisation for the media

Question 6

consequences of globalisation for the media 1

Answer 6

choice
- increased choice
- help develops societies and promotes different cultural styles around the world

Question 7

consequences of globalisation for the media 2

Answer 7

ownership
- ownership of the mass media
- large organisations own the media across the world, these people are known as global conglomerates

Question 8

consequences of globalisation for the media 3

Answer 8

the internet
- allows us to access the world from wherever we are
- for example, skype and facetime allow us to be instantly connected to someone at the other side of the world.

Question 9

consequences of globalisation for the media 4

Answer 9

advertising
- certain brand are internationally recognisable
- e.g. coca - cola and Mcdonalds
- these brands are so recognisable that they are more recognised globally than religous symbols

Question 10

consequences of globalisation for the media 5

Answer 10

entertainment
- we watch the same films, tv programs, listen to the same music and support the same sporting events.

Question 11

consequences of globalisation for the media 6

Answer 11

Disneyfication
- this is the influence of American entertainment culture on the rest of the world.
- we all watch American sitcoms and listen to celebrity gossip e.g. keeping up with the Kardashians

Question 12

theoretical approaches to globalisation and the media

Answer 12

Marxists and postmodernists disagree about whether globalisation of the media is having a positive or negative impact

Question 13

marxists

Answer 13

• they argue that globalisation restricts choice.
• local media and culture is being replaced by global culture.
• global culture is dominated by a powerful few.
• therefore, it allows dominant ruling class ideologies to be spread around the world and therefore it is maintaining bourgeoisie power over the working class.

Question 14

cultural imperialism

Answer 14

• Marxists argue that many countries are now subjected to cultural imperialism, where dominant countires flush out the cultural traditions of non western countries

Question 15

Postmodernists

Answer 15

• they disagree with marxists and argue the media now offers more choices and creates more opportunities around the world.
• local cultures are not swallowed up by dominant american culture, instead they adapt to global culture
• they take elements of it and match it their own culture
• this creates a pick and mix society