ownership and control, marxist and neo marxist views Flashcards
why do Marxists believe Rupert Murdock controls the media
he is manipulative as he picks and chooses what is in articles, he can choose what info to include in articles etc…
what do marxists say to criticise the media
media moguls have a political agenda and transmit their political opinions on others.
editors control what the public read
how is the media and the news an ideological state apparatus
help with the shaping and integrating specific ideologies into society
what is the difference between the beliefs of the neo marxists and Marxists
Marxists say media moguls have full control of what is transmitted into the media
neo marxists say they micromanage by just hiring people with the same political ideologies to transmit into society,
who are the glasgow media group
research media and problems within that subject.
what was the glasgow media groups conclusions
the media is owned by middle class, white, old, conservative men. Their beliefs become social facts and create a cultural hegemony when they transmit their opinions into media
statistic- 51% of journalists are privately educated. Why is this a problem
use elaborate speech code.
not in touch with reality, working class issues are ignored
why are there less female journalists than male
glass ceiling- metaphorical glass celing which hinders women from career development due to discrimination
what sociologists believe the ruling class have developed cultural hegemony through media
Gramsci
what was Gramsci’s idea on the ruling class and the media
he said the ruling class have developed “cultural hegemony”
which means middle class shape world view to align with their personal ideas
neomarxism- what is more accurate then media moguls editing and manipulating content themselves
journalists have a very strict agenda forced onto them is a more realistic approach
what is a criticism of a neomarxist cultural hegemony view
there is no proof
Pluralist- what is citizen journalism
people create their own news- user generated news. for e.g.tiktok
what is the difference between pluralist and marxist views on media ownership
pluralists have a positive view about the owners of the media.
they dont think moguls control their media and they dont think editors would allow content to be manipulated
why do pluralists think media control is a good thing
because audience choose what they want to consume
